News Broadcasting
WORLDWIDE MEDIA EXPANDS DIGITAL CONTENT PORTFOLIO WITH ‘INTERN DIARIES’
MUMBAI: Worldwide Media, the leading entertainment and lifestyle provider, has announced the launch of ‘Intern Diaries’; a scripted reality web series by Grazia in association with Ponds BB+ cream. The new offering to be launched on 15th May will expand the group’s video content portfolio, thereby fortifying its digital first strategy. The concept of the web series set at the backdrop of leading global fashion media platform Grazia’s workplace; will seamlessly integrate elements of fashion and entertainment forming synergy with the younger audience.
Speaking about the web series, CEO, Worldwide Media Mr. Deepak Lamba said, “Each of our brands caters to a certain industry segment and its respective audiences. By leveraging each brand’s expertise to create reality based long form content, we have extended our reach on other platforms like television and digital. With Intern Diaries we will amplify our long form content offering on the digital medium and reinforce our platform agnostic and digital first strategy.”
Speaking about the concept, Grazia India, Editor in Chief, Mehernaaz Dhondy said, “Intern Diaries is WWM’s first foray into fictional video content with a reality setting. The viewers will get a sneak peek into the inner workings of a fashion magazine. Each year many young girls intern at Grazia. The web series has been inspired by many real-life instances that have taken place. Each episode is entertaining and shows a real sense of camaraderie among the two interns and the fashion community.”
Intern Diaries is a unique series with a story that will revolve around two young girls interning with Grazia and aspiring to make a mark in the world of high fashion, style and Bollywood. The interns will be seen working their way towards delivering as per the magazine’s merit. The web series will take the audience through a journey of real situations, fashion emergencies and challenges from a millennial’s point-of-view. The engaging 8 episode web-series will feature on Youtube and social media platforms of Grazia and a dedicated micro-site – https://www.grazia.co.in/intern-diaries/
The young artists Hira Ashar and Shivani Singh will be playing the lead roles in the series. Talented actress Sonakshi Sinha and celebrity designers such as Manish Malhotra, Anita Dongre, Masaba Gupta and Payal Singhal’s special appearances will add value to the fashion and glamour driven theme of the web series.
Worldwide Media group in a short span of time has launched various quality content properties, on digital and television, such as Famoulsy Filmfare, The Secret Ingredient, Nexa Journeys on Asian Highway1 and The GoodHomes show. The success of these properties bears testimony to the group’s strength of delivering shows that can sit across different platforms, propelling it into the direction of achieving its transformational goal.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
