News Broadcasting
Who will be the next PM?
MUMBAI: In a series of interrelated opinion and exit polls over the next two months NDTV will be conducting among the biggest and most rigorous polling exercises ever – covering over 350 (out of the 543) Lok Sabha constituencies with a total sample size of over 2 lakh. The sample selection methodology is based on electoral rolls to ensure a random sample with other technology innovations and new methods of interviewing voters (for example, wherever feasible, women field-workers interviewed female voters).
Witness the biggest election coverage in the history of Indian television as NDTV presents the most credible, non-partisan, non-sensational election analysis.
The channel will also undertake a separate re-contact exercise through phone calls just before the elections to gauge shift of voters’ opinion over time. More than 350 constituencies will be covered across the opinion polls and the Exit Poll will also cover more than 350 constituencies. These opinion polls will be conducted in three phases which will seek to understand the mood of the nation and electoral preferences for parties; get a pulse of the nation and analyse shifts in voter perception and preference followed by an Exit Poll for seat prediction state-by-state.
NDTV will be using innovative methods to ensure better data quality which will include regular updates and tracking through mobile telephonic-surveys, votes to seats conversion based on proprietary IPR using homogenous swing zones, multi-party swings and margins of victory and changes in the extent of vote-splitting in each homogeneous swing zone.
Fieldwork and interviews conducted by Hansa Research Group. Watch Prannoy Roy and Dorab Sopariwala present India’s BIGGEST EVER Opinion Poll on Thursday 13 and Friday 14 March from 8-10pm
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
