English Entertainment
Vh1 to air the latest season of The X Factor UK in India
MUMBAI: The most talked about TV show, The X Factor UK, is back on Vh1, yet again! This time, it’s back with some of the show’s most loved judges. The latest season of The X Factor will air in India on the 30 of August with a special two-episode premiere, following which, all-new episodes of the 13 season will be aired every Monday and Tuesday at 10 PM only on Vh1.
This year, The X Factor will be graced by the presence of Rock royalty Sharon Osbourne, pop sensation Nicole Scherzinger and chart maestro Louis Walsh, who will all sit alongside The X Factor creator and music mogul Simon Cowell on the panel. This season, they will all join returning host, Dermot O’Leary, to kick off the new series. In addition, one of the fans’ favourite aspects of the show has been revived, the legendary “room auditions”.
Commenting upon the return of the show on Indian television screens, Viacom 18 Head of Marketing – English Entertainment Sabrina D’Souza shared, “The X Factor UK has always been a favourite amongst the Indian audience. With its cutting edge format and being the talent hub that it is, it has been a source of entertainment as well as an aspirational platform for our viewers. We are thrilled to air the latest season of this highly-anticipated show.”
Renowned for her straight-talking, Sharon Osbourne was one of the original X Factor judges, appearing on the panel from 2004 to 2007 and then again in 2013. Of course, Sharon also has more than 30 years experience in the music industry, managing some of the biggest bands in rock.
Speaking of her return, Sharon said: “I’m overjoyed about going back to The X Factor, sitting with Lou, gorgeous Nicole and naughty Simon. But most of all, I can’t wait to meet baby Eric.”
Nicole Scherzinger was a hugely popular judge on The X Factor in 2012 and 2013, securing victory in her first series with James Arthur and proving a huge hit with viewers for her enthusiastic and passionate approach. As a singer, Nicole has achieved global success, selling millions of records both as one of The Pussycat Dolls and then as a solo artist.
Nicole said: “I can’t wait to be back in the UK and on the show with the best judges sitting alongside me on the panel. I’m excited about discovering, mentoring and winning with an exciting new act this year. And having had winning contestants in the past, Simon knows I will do it.”
Music manager and X Factor legend Louis Walsh reprises his role on the panel, returning for a record-breaking 12th series as a UK X Factor judge.
Talking about his comeback, Louis said: “He’d say otherwise but I knew Simon missed me last year! I’m delighted to be back on the panel especially beside my two favourite female judges Sharon and Nicole, and I’m looking forward to taking them all back to Dublin this year when we head there for auditions.”
Talking about the new series, Simon warned: ‘Be careful what you wish for!’
Artists discovered by The X Factor have sold more than 200 million records worldwide, including 200 No. 1s, making it the most successful show in history for finding chart superstars. This includes One Direction, who have sold 70 million records worldwide; Olly Murs who has achieved success with four multi-platinum albums and total sales of more than 16 million and Little Mix who have sold 15 million records globally.
UK: The aerial is losing its grip. As broadband becomes the default way Britons watch television, the UK is edging towards a decisive, and divisive, question: should Freeview be switched off by 2034? The issue, highlighted in reporting by The Guardian, has exposed deep fault lines over access, affordability and the future of public service broadcasting.
For nearly 25 years, Freeview has delivered free-to-air television from the BBC, ITV, Channel 4 and Channel 5 to almost every corner of the country. Even now, it remains the UK’s largest TV platform, used in more than 16m homes and on around 10m main household sets. Yet the same broadcasters that built it are now pressing for its closure within eight years.
Their case rests on a structural shift in viewing. Smart TVs, superfast broadband and the Netflix-led streaming boom have pulled audiences online. Advertising economics have followed. By 2034, the number of homes using Freeview as their main TV set is forecast to fall from a peak of almost 12m in 2012 to fewer than 2m, making digital terrestrial television, or DTT, increasingly costly to sustain.
But critics say the rush to switch off risks abandoning those least able, or least willing, to move online.
“I don’t want to be choosing apps and making new accounts,” says Lynette, 80, from Kent. “It is time-consuming and irritating trying to work out where I want to be, to remember the sequence of clicks, with hieroglyphics instead of words. If I make a mistake I have to start again.”
Lynette is among nearly 100,000 people who have signed a “save Freeview” petition launched by campaign group Silver Voices. She fears the government is about to “take [Freeview] away from me and others who either don’t like, can’t afford, or can’t use online versions”.
Official figures underline the fault lines. A report commissioned by the Department for Culture, Media and Sport estimates that by 2035, 1.8m homes will still depend on Freeview. Ofcom’s analysis shows those households are more likely to be disabled, older, living alone, female, and based in the north of England, Wales, Scotland and Northern Ireland.
Freeview is owned by the public service broadcasters through Everyone TV, which also operates Freesat and the newer streaming platform Freely. After two years of review, DCMS is expected to set out its position soon, drawing on three options proposed by Ofcom: a costly upgrade of Freeview’s ageing technology; maintaining a bare-bones service with only core PSB channels; or a full switch-off during the 2030s.
The broadcasters have rallied behind the third option. They argue that 2034 is the logical cut-off, when transmission contracts with network operator Arqiva expire. By then, they say, the cost of broadcasting to a dwindling audience will far outweigh the returns from TV advertising.
Ofcom agrees a crunch point is approaching. In July, the regulator warned of a “tipping point” within the next few years, after which it will no longer be commercially viable for broadcasters to carry the costs of DTT.
Others see risks beyond economics. Questions remain over whether internet TV can reliably deliver emergency broadcasts, such as the daily Covid updates, in the way that universally available DTT can. The UK radio industry has also warned that an internet-only future for TV could push up distribution costs and force some radio stations off air if PSBs no longer share Arqiva’s mast network.
“It is a political hot potato,” says Dennis Reed, founder of Silver Voices, who says he has “dissociated” his organisation from the government’s stakeholder forum, which he believes is “heavily biased” towards streaming.
The Future TV Taskforce, representing the PSBs, counters that moving online could “close the digital divide once and for all”. “We want to be able to plan to ensure that no one is left behind,” a spokesperson says, adding that rising DTT costs could otherwise mean cuts to programme budgets.
The numbers show the scale of the challenge. Of the 1.8m Freeview-dependent homes projected for 2035, around 1.1m are expected to have broadband but not use it for TV. The remaining 700,000 are forecast to lack a broadband connection altogether.
Veterans of the analogue switch-off, completed in 2012 after 76 years, recall similar fears of “TV blackout chaos”. Around 6 per cent of households were labelled “digital refuseniks”, yet a targeted help scheme and a national campaign, fronted by a robot called Digit Al voiced by Matt Lucas, delivered a largely smooth transition.
This time, the BBC is less keen to foot the bill. Tim Davie, the outgoing director general, has said the corporation should not fund a comparable support programme for a Freeview switch-off.
Research for Sky by Oliver & Ohlbaum suggests that with early awareness campaigns and digital inclusion measures, only about 330,000 households would ultimately need hands-on help ahead of a 2034 shutdown.
Meanwhile, viewing habits continue to fragment. Audience body Barb says 7 per cent of UK households no longer own a TV set, choosing to watch on other devices. In December, YouTube overtook the BBC’s combined channels in total UK viewing across TVs, smartphones and tablets, albeit measured at a minimum of three minutes.
That shift may accelerate. YouTube has recently blocked Barb and its partner Kantar from accessing viewing session data, limiting transparency just as online platforms consolidate power.
“When the government chose British Satellite Broadcasting as the ‘winner’ in satellite TV it was Rupert Murdoch’s Sky instead that came out on top,” says a senior TV executive quoted by The Guardian. “There already is such an outsider ready to be the winner in the transition to internet TV; it is YouTube.”
Freeview’s future now hangs on a familiar British dilemma: modernise fast and risk exclusion, or protect universality and pay the price. Either way, the aerial’s days as king of the living room look numbered.
