GECs
Unlock Khushiyaan on Sony SAB and win exciting prizes!
Sony SAB is presenting its viewers an opportunity to help spread cheer with a new heart-warming on air contest 'Unlock Khushiyaan', extending the brand’s endeavour to spread happiness. As fans enjoy their favourite shows on Sony SAB, they will have the opportunity to not only win rewards but also contribute towards the welfare and rehabilitation of underprivileged kids displaced during the current adversity.
As a part of the campaign, Sony SAB will flash a unique alphanumeric code during the telecast of all its primetime shows from 7th September 2020 to 18th September 2020 between 7 PM to 10.30 PM. All that the viewers have to do is send an SMS with this code, along with the show name to +91 9702444420. For SMS through unique mobile number, Sony SAB will donate INR. 1 to ‘Save the Children Foundation’, providing relief and rehabilitation to disadvantaged children. What’s more! Sony SAB is also giving five lucky winners a chance to win vouchers worth INR. 5000 every half hour.
Aligned to its brand promise of bringing light-hearted and values-driven content to its viewers, Sony SAB has recently launched Tera Yaar Hoon Main. Besides, fans of other chart-busting shows such as Taarak Mehta Ka Ooltah Chashma, Aladdin: Naam Toh Suna Hoga, Baalveer Returns, Maddam Sir and Carry on Alia have been on an engaging, edge-of-the-seat journey, as they continue to witness dramatic twists in the tales.
Link to contest promo https://www.facebook.com/213241952526/posts/10158445672487527/
Link to the contest T&Cs: https://www.sabtv.com/en_in/tnc/unlock_khushiyan_contest__t_amp_c/1513
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
