Kids
Turner India’s 13th edition of School Contact Programme is all about Fun and Fitness
MUMBAI: Turner India announced the 13th edition of Cartoon Network and POGO’s School Contact Programme (SCP) for 2018. Touted as one of India’s largest school outreach programmes, 1 million kids from approximately 1100 schools will experience more power-packed and fun-filled SCP with Cartoon Network’s ‘Masti ki Recess’ and POGO’s ‘Fun Bhi Fit Bhi’ theme along with their favourite toons!
Description generated with very high confidenceAt Cartoon Network’s ‘Masti ki Recess’, schools will become more fun for students through an extra break; a new concept wherein Cartoon Network will combine the magic of its shows and characters such as Ben 10, Kris from Roll No 21, Oggy from Oggy and Cockroaches and We Bare Bears, with light-hearted fun and interactive games. The additional break promises to be a highlight in the daily routine of the school children!
Description generated with high confidenceOn the other hand, POGO’s SCP turns ‘bigger and fitter’ through ‘Fun Bhi Fit Bhi’ theme. Kids’ favorite toons superhero Bheem, the fantastic trio Tik Tak Tail, Grizzy and many more fun characters will spread awareness about being agile, mentally alert and eating healthy. The activities planned under this theme will revolve around fitness and games! For the first time POGO will get kids to interact with their favorite toons primarily through audio-visual led activity.
The 13th edition of Turner India’s multi-city School Contact Programme will make the students’ everyday school routine more exciting and engaging through a host of interactive games, trivia, competitions, and exciting prizes.
Krishna Desai, Executive Director & Network Head-Kids, South Asia said, “We, at Turner India, are thrilled to kickstart the 13th year of our annual property, the School Contact Programme. With each year we have seen the programme attract more schools with tremendous participation from students across the country. In line with our fan-first strategy, we aim to connect with our little fans beyond the television world through new themes and more interactive elements for this edition. We are confident of providing them with a newer, more immersive experience and an opportunity to interact with their favorite toons.”
Cartoon Network’s ‘Masti Ki Recess’ SCP is co-powered by Go Cheese and Unibic with associate sponsors Himlaya Toothpaste and MTR Laban. POGO’s ‘Fun Bhi Fit Bhi’ SCP is presented by Cipla Active Kids Immuno Boosters and co-powered by Go Cheese, Perfetti, Parle Fab with associate sponsors Dr. Batras and Himalaya.
The Cartoon Network and POGO ‘s School Contact Programs will be held in Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Lucknow, Ahmedabad and Surat.
Kids can also watch their favourite cartoon characters and continue the fun with Super Bheem at 4:30pm, Grizzy and The Lemmings at 6:30pm and Tik Tak Tail at 7:30pm on POGO, and Roll No. 21, Monday to Friday at 1:00pm on Cartoon Network.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
