News Broadcasting
TRA ranks Zee News as the most trusted Hindi news channel in its latest report
New Delhi : Independent agency TRA has ranked Zee News as the ‘Most Trusted Hindi News Brand’ in its latest ‘Brand Trust Report India Study 2020’.
The agency conducts research across categories, and has evaluated the news channel on brand intelligence and data insights.
“Based on the reviews of the consumers TRA announced Zee News as the most popular Hindi News Channel. Over the years, TRA has embarked on developing the right method to quantify brand trust, and based on the attributes of trust, positive intent, and relevant competence, it has awarded Zee News as the most trusted Hindi News Channel,” the channel said in a media statement on Wednesday.
CEO & editor-in-chief Sudhir Chaudhary said, this award is a result of honest effort of the entire team of Zee News. “Reporting became especially more challenging in the harrowing pandemic times. The audience expected a more realistic overview of the scenario. Zee News has always taken leaps and bounds to provide a more realistic and authentic ground report every time. At this troublesome time, Zee News emerged as a winner and showcased the importance of unbiased and neutral news reporting.”
According to Chaudhary, India has always trusted Zee News when it comes to the biggest stories. “Being one of the important pillars of the nation, media is expected to be analytical, critical, and neutral; The Most Trusted Hindi News Brand 2020 shows that Zee News has lived up to the expectations of the audience and exhibited true professionalism in its news reporting and analysis,” he added.
It’s popular news show DNA also covers key news details and brings in-depth analysis to engage viewers.
Zee News is one of the 14 channels that fall under the umbrella of Zee Media. “The biggest award for Zee News is the love of its viewers and their unending support, and with Most Trusted Hindi News Brand 2020 award in its list of laurels, it cements its position even stronger,” stated the channel in a statement.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
