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TRA ranks Zee News as the most trusted Hindi news channel in its latest report

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New Delhi : Independent agency TRA has ranked Zee News as the ‘Most Trusted Hindi News Brand’ in its latest ‘Brand Trust Report India Study 2020’.

The agency conducts research across categories, and has evaluated the news channel on brand intelligence and data insights.

“Based on the reviews of the consumers TRA announced Zee News as the most popular Hindi News Channel. Over the years, TRA has embarked on developing the right method to quantify brand trust, and based on the attributes of trust, positive intent, and relevant competence, it has awarded Zee News as the most trusted Hindi News Channel,” the channel said in a media statement on Wednesday.

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CEO & editor-in-chief Sudhir Chaudhary said, this award is a result of honest effort of the entire team of Zee News. “Reporting became especially more challenging in the harrowing pandemic times. The audience expected a more realistic overview of the scenario. Zee News has always taken leaps and bounds to provide a more realistic and authentic ground report every time. At this troublesome time, Zee News emerged as a winner and showcased the importance of unbiased and neutral news reporting.”

According to Chaudhary, India has always trusted Zee News when it comes to the biggest stories. “Being one of the important pillars of the nation, media is expected to be analytical, critical, and neutral; The Most Trusted Hindi News Brand 2020 shows that Zee News has lived up to the expectations of the audience and exhibited true professionalism in its news reporting and analysis,” he added.

It’s popular news show DNA also covers key news details and brings in-depth analysis to engage viewers.

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Zee News is one of the 14 channels that fall under the umbrella of Zee Media. “The biggest award for Zee News is the love of its viewers and their unending support, and with Most Trusted Hindi News Brand 2020 award in its list of laurels, it cements its position even stronger,” stated the channel in a statement.

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News Broadcasting

Network18 channels lead YouTube news viewership in March 2026

CNN-News18, News18 India and CNBC channels top categories with record views

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MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.

At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.

In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.

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The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.

The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.

In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.

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