Factual
TLC’s ‘Midnight Misadventures with Mallika Dua’ garners huge traction from advertisers
MUMBAI: TLC’s India production ‘Midnight Misadventures with Mallika Dua’ has garnered huge traction from marquee advertisers. The on-air broadcast of the show is Co-Presented by L’Oreal Paris Extraordinary Clay & Veeba and Co-Powered by TTK Prestige and Fogg while Flipkart has logged-in as the Associate Sponsor. The first episode of the show, which premiers Monday, September 17 at 20:00 hrs, will have Mallika Dua as Shalishka getting into interesting, relaxing and deeply emotional 2 AM conversations with celebrities from different walks of life. The 10-episode series features luminaries such as Badshah (Rapper), Rajkummar Rao, Radhika Apte, Tanmay Bhat, Vicky Kaushal, Huma Qureshi, Vishal Dadlani, Kaneez Surka, Sumukhi Suresh, Bhuvan Bam and Sanya Malhotra.
In each episode of Midnight Misadventures with Mallika Dua, Shalishka (Mallika) and one of her celebrity friends will began their adventure armed with whatever they muster from the fridge. Shalishka will develop new recipes; mixing never before mixed ingredients followed by cooking; gossip, healthy conversations and a good face stuffing session over comfort food.
Vikram Tanna, VP, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India, said, “The show’s unique construct of delayering never seen before side of prominent influencers is well positioned to engage with TLC’s super fans. Further, we have created thought-through opportunities for partner brands to engage with their target audiences in impactful ways.”
“Veeba is keen to associate with creativity in Indian kitchen making us a natural partner of a grand show like Midnight Misadventures with Mallika Dua. We want to capture the excitement of creating something new and ‘empower’ young Indians to be creative and experiment every day with new recipes much like what Mallika as the host does with celebrity guests in TLC’s new show,” said, Viraj Bahl, Founder & MD, Veeba.
“We believe that cooking is an expression of love, and the kitchen is where conversations and moments are created and treasured. We love the format of the show from the word go as it offers us a strong opportunity to further strengthen connect with our core target audience,” said Mr. Dinesh Garg, Executive Vice President, Sales & Marketing, TTK Prestige LTD.
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
