Factual
TLC firmly establishes itself as a clear leader in lifestyle genre with 24% upswing in ratings
MUMBAI: TLC, leading lifestyle channel from Discovery Communications India, soared to the top of Lifestyle genre with a 24% increase in ratings according to the latest BARC data*. TLC secured 8640 impressions ‘000 in week 11 as compared to 6972 impressions ‘000 in Week 10. The upsurge in ratings is supported by a 23% increase in average time spent delivering a TSV of 11:33 minutes (for week 11) as compared to 9:24 minutes (week 10) * .
The lifestyle channel has recently ramped up its programing line-up in India introducing many food based TLC franchises including ‘Bakery Boss’, ‘Fabulous Cakes’, ‘Cake Boss’ & ‘Zumbos Just Desserts’ and Fashion series such as ‘Say Yes to Dress’ and ‘Bride By Design’. TLC has also launched Mini Me, a 10-part series travelogue chronicling an unconventional journey of TV host Mini Mathur and her daughter across 6 countries in Europe.
Commenting on the development, Discovery Communications India, Vice President – Digital & Premium Networks, Zulfia Waris said, “Our strategy of offering the best of food and fashion led content suited for Indian audiences is delivering results. We will remain focused in our endeavor to further extend this lead over competition with a mix of best of international as well as ground-up India programming.”
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
