Applications
Times of India releases major upgrades to its Android and iOS apps
MUMBAI: Timesofindia.com, India’s go-to destination for news across web, mobile and social platforms, releases version 3.0 of their iPhone and Android app.
The latest apps boast of a sleeker design, enhanced user experience and a host of new features. While the iOS app for iPhone & iPod touch gets an entirely new user friendly design, day/night themes, adjustable font size and the ability to zoom in to photos, the new Android app has a contemporary card layout, an expandable widget with choice of section and refresh rate, an additional color theme and the ability to effortlessly switch between Portrait and Landscape modes.
Speaking on the occasion, Puneet Gupt, Business Head, Times of India digital, says – “We have evolved the apps into an entirely new experience based on feedback from millions of our users. Along with the depth and breadth of Times of India’s news coverage, these apps now come packed with a stronger feature set to ensure that staying up-to-date is now an even more pleasant and enriching experience.Version 3.0 apps are our best apps for iOS and Android till date.”
Other improvements to the apps include visibly faster response, an entire new line of push notifications, complete Election coverage and better handling of memory and space used by the applications.
Version 3.0 apps can be used on iOS 6 and above for Apple users and Android 2.3 and above for the Android platform.
To Download the new TOI V 3.0 app for iPhone / iPad touch & Android : visit http://toi.in/mapps
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
