DTH
Ticket to fun and learning with DishTV
MUMBAI: These summer vacations for your kids will not be the same as; DishTV, Asia’s largest Direct to home service provider has announced yet another interesting initiative “Summer ticket- Apna fun adda” customized specially for your kids.
With DishTV’s summer ticket, your kids will not only just play games on our platform but can get completely delighted with the plethora of exciting kids movies, shows, stories and rhymes. DishTV is showcasing some really adorable kid’s stories such as Tina & the magical Alphabets, Jungle Tales and much more; programmes such as Rhyme time, Fruit Salad; rhymes and a movie (which will be showcased twice a day) on Kids box office (Channel No 248) this week and will continue to showcase it for the next 2 Months (60 days) for its children viewers. This special ticket will be available only for the active subscribers for a period of 60 days at a price of just Rs.9/ per month.
Summer Ticket:
The idea emerges from the consumer insight that children love to watch their favorite movies, recite rhymes, and love to watch shows and animations, once they like it. Hence kids in DishTV owning homes will now have the utter indulgence of enjoying unlimited and non-stop viewing of the kids’ movies on offer. DishTV’s gaming portal Playin TV has also offer 20 international games this summer with 2 new games getting added every month and a consumer friendly navigation and game selection menu, also now available on air.
Speaking on this initiative, DishTV chief executive officer Arun Kapoor said, “DishTV has always been a consumer friendly brand. All our previous offers have also been the result of in-depth consumer research and feedback. It gives us great pleasure to see it all result into the fast paced growth of our DishTV family. We would always work towards ensuring maximum possible value to our subscribers by launching such great offers in the future as well. DishTV “Summer ticket” is yet another innovation for existing as well as new DishTV subscribers, with non-stop indoor entertainment for kids at a cost equal to just Rs. 9 per month. Parents needs not worry about their kids playing outdoors this summer; Just get home a DishTV and keep them happily occupied, having loads of fun, with so much entertainment at their fingertips. So children and parents alike can have the coolest summer with DishTV.”
DTH
DD Free Dish e-auction heats up with 26 MPEG-2 slots sold in two days
Hindi movies, GEC and news dominate; Star Utsav Movies tops Day 2 at Rs 213.45 crore
MUMBAI- The bidding war on DD Free Dish is turning into a blockbuster and the slots are selling faster than popcorn at interval. Prasar Bharati’s 8th annual MPEG-2 e-auction delivered another strong day on Tuesday, with 18 more channels securing spots across movies, regional music and news buckets, taking the two-day total to 26.
Day 2 belonged to the movies and news categories. In Bucket A (Hindi Movies), Star Utsav Movies led the pack at Rs 213.45 crore, pipped only narrowly by Zee Action at Rs 213.4 crore. Goldmines landed at Rs 13.35 crore and Zee Anmol at Rs 13.3 crore, showing razor-thin price bands and fierce competition. Bucket B saw Zee Bioscope top at Rs 10.6 crore, Bhojpuri Cinema Rs 10.5 crore, B4U Bhojpuri Rs 10.2 crore, while Showbox, Unique TV and B4U Music each closed at Rs 10.25 crore.
News channels in Bucket C stayed tightly bunched: NDTV, Aaj Bharat, Zee News and India TV all secured slots at Rs 8.6 crore, with News Nation and ABP News slightly higher at Rs 8.65 crore. Bucket D rounded out with Russia Today at Rs 9.75 crore and GTC Punjabi at Rs 7.92 crore.
Day 1 had already set a premium tone, with eight slots snapped up – six in Bucket A+ (Hindi/Urdu GEC, starting reserve Rs 15 crore) and two in Bucket A (Hindi/Urdu Movies, starting Rs 12 crore). Sony PAL topped Day 1 winners at Rs 16.55 crore, Star Utsav Rs 16.25 crore, Shemaroo TV Rs 16.35 crore, Zee Anmol, Colors Rishtey and Sun Neo at Rs 16.40 crore each. Sony WAH took a Bucket A slot at Rs 13.95 crore and Zee Anmol Cinema at Rs 13.45 crore.
The surge reflects broadcasters’ hunger for DD Free Dish’s estimated 43–45 million rural and semi-urban households, where Hindi GEC and movies remain advertising goldmines.
The auction runs under the revised E-auction Methodology 2025 (amended 9 January 2026), with escalating reserves – Round 2 Bucket A+ at Rs 16 crore, Round 3 Bucket A at Rs 13 crore – and stricter eligibility to weed out speculative bids. Channels must be operational, available in the relevant language, and already carried on at least one private DTH, DD Free Dish or registered MSO.
With premium genres flying off the shelf, the coming rounds will test how deep pockets really are as reserves climb and tactical down-bidding gets harder. In India’s largest free-to-air universe, these auctions aren’t just about slots – they’re about who gets to stay on the screen that reaches deepest into the heartland.
