News Broadcasting
This Independence Day, own up to your freedom, pledge ‘Maa Kasam Hindustan’ With MTV ACT
MUMBAI: MTV has announced its new take on freedom through “Maa Kasam Hindustan” with MTV ACT. The initiative has been launched with series of campaigns that urge the youth to stop being a fence sitter; but to take a stand and take action against issues that concern them. The campaign is based on MTV ACT philosophy that every action counts -no matter how small it is. And, is backed with numerous initiatives that are supported under MTV ACT s pro social platform.
Leading the campaign, John Abraham and Nargis Fakhri have joined hands with the MTV VJs to bring about a change. All the MTV VJs & faces – Anusha, Gaelyn, Nikhil Chinapa, Cyrus Brocha, Rannvijay and Raghu will participate in the campaign by taking their very own Maa Kasam oath on-air. Each promo will feature one VJ talking about that one change they would like to bring about in India. Right from conservation of paper and animal welfare to racial discrimination and cleanliness, the campaign will see the VJs taking a pledge for all. Each person pledges their action to make a difference to life surrounding them. Lead musicians including AR Rahman, Salim Suleiman and Papon, are also taking the pledge by “Maa Kasam Hindustan”. Starting August 12, 2013 the campaign will engage with the youth till the end of the month.
Speaking about this initiative Bollywood hunk John Abraham said, “I am really excited to be associated with Maa Kasam Hindustan Campaign. I do believe that the future of the country lies in the hands of this generation and only they can bring about the required changes. So come on India, voice your opinion and make the difference.”
The beautiful Nargis Fakhri said, “I think it’s high time we all take charge of the situation and not rely on others to bring about a difference in the country. Through this campaign we are urging all the youngsters to take an oath and make their actions count. Maa Kasam Hindustan is really an amazing campaign and I am extremely happy to be associated with it.”
Speaking about this initiative, Aditya Swamy, EVP and Business Head, MTV India says, “Young people have the power to inspire and the power to drive change …This Independence Day we are bringing to light what youth icons are doing in their everyday lives to make a difference ..ACT now , every action counts .. Because maakasam it’s our Hindustan ”
This pledge by swear campaign is backed by MTV’s own pro social platform MTV ACT that enages with over 20 NGOs and independent organizations to support cause baaed initiatives across verticals like environment, recycle, education and animal welfare. In past, MTV ACT has worked with Greenpeace, TeachIndia, SIFE, Peta, Akanksha etc. to support multiple causes across these verticals. In addition to John Abraham, Nargis Fakhri and the MTV VJs, the Maa Kasam Hindustan campaign will also feature the youth who have pledged to do their bit for the nation. It will also see extensive digital promotions and on-air promotions.
For those who want to pledge to make a difference this Independence day can log on to www.mtvindia.com/maakasam or they can simply select any one or more causes that they would like to lend support to through MTV ACT . Youth can support across causes by donating time or money to the NGOs working for the cause.
This Independence Day take a pledge, be the change maker with Maa Kasam Hindustan only on MTV! MTV ACT – every action counts!
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
