News Broadcasting
The Integer Group® India appoints Nazneen Saifuddin as Group Creative Director
MUMBAI, INDIA – Wednesday July 24, 2013 – The Integer Group®, a leading promotional, retail and shopper marketing agency in India, has further boosted expertise with the appointment of Nazneen Saifuddin as the Group Creative Director. She will be reporting to Parixit Bhattachraya, Chief Creative Officer at TBWAIndia.
Commenting on the appointment, Bhattacharya said, “Nazneen’s expertise in designing effective shopper experiences is exactly what TBWA needed considering Integer India has been growing steadily. The store environment is perhaps the most challenging aspect of creating persuasive communication. With Nazneen leading the creative charge at Integer, our clients now have an unfair advantage.”
Saifuddin joins The Integer Group from Kuwait where she worked as an architect and a creative director, specializing in spatial, technical and concept design. She has played a strategic role in strengthening the creative expertise of organizations such as GECDAR, Al Arqum Establishment, SSH, Al Jazera Consultants, amongst others, where she has worked on projects such as the shopper experience maximization for Soor Petroleum retail points, The Radisson Blu, thecakeshop.in amongst others.
She brings to The Integer Group her retail expertise that spans diverse sectors such as hospitality, fashion, corporate and the service sector.
Saifuddin added, “I am looking forward to my journey at Integer, wherein I will have the opportunity to utilize my experience in retail development and combine it with the Indian market needs. The Integer Group’s strong background and understanding of the retail/FMCG sector in India is a great platform to work with in India.”
Ketan Desai, Managing Director of The Integer Group India, said, “Apart from her shopper experience, Nazneen also brings in expertise in retail architecture development and a fresh perspective. We are delighted to have her on board, and we are looking forward to adding that extra dimension to our retail offering.”
Saifuddin holds a Master of Arts in Design Management from the Savannah College of Art and Design, USA and a Bachelor of Architecture from the American University of Sharjah, UAE.
News Broadcasting
Uma Sudhir signs off from NDTV after 27 years
The executive editor shaped NDTV’s southern reportage for nearly three decades
NEW DELHI: Senior journalist Uma Sudhir has retired from NDTV, bringing to a close a 27-year association with the network.
Sudhir served as executive editor, heading NDTV’s south India editorial operations. Over nearly three decades, she emerged as one of the most recognisable faces of on-ground reporting from the region, with sustained coverage of politics, governance and social issues across Telangana and Andhra Pradesh.
At NDTV, Sudhir played a central role in strengthening regional journalism within national television news. Her reporting consistently connected local developments to the national conversation, ensuring stories from the field shaped policy debates beyond studio discussions. Known for her boots-on-the-ground approach, she came to represent a generation of reporters whose authority rested on fieldwork rather than prime-time punditry.
An award-winning journalist, Sudhir is a recipient of the Ramnath Goenka Excellence in Journalism Award and the Chameli Devi Jain Award. Her body of work has been widely recognised for its public-interest focus, spanning elections, governance, gender issues, rural distress, environmental reporting and social justice.
