News Broadcasting
The Cell, TV18’s Creative Unit, adds a punch to Channel 7’s “Khabar Har Keemat Par’
New Delhi, June 10, 2006: The Cell, TV18’s creative unit, has been entrusted with the task of handling all the print & design work required by Channel 7. The action-packed and riveting promos have been conceptualized to capture the essence of Channel 7.
Dilip Venkatraman, Director Marketing, CNN-IBN & Channel 7 said, “The promo-frames grab on screen action with an entirely authentic approach. They are brilliant and brings alive the concept behind which Channel 7 is built on”
Zubin Driver, Creative Director, The Cell said “Each of the promos approaches the baseline in different ways, bringing alive the thought that the entire Channel 7 team lives by. For all of us it’s not a baseline, its a mission. A case in point being Ashutosh ‘making news promo’, where we actually capture the action, the spirit and the passion of Channel 7 at work, shot in a very ‘real’ and ‘hard news’ style, the promos explore the very essence of world-class TV journalism.”
About The Cell
The Cell was formulated in September 2002 as the creative unit for the TV 18 group; it has grown into a creative-strategic unit that services a huge number of TV 18 clients. In addition to all channel promos for CNN-IBN, Channel 7, CNBC TV 18, AWAAZ and moneycontrol.com, it makes over 50 commercials every month and produces a huge amount of print and design work for clients investing on the channel.
The cell has been picking up awards at every Promo Award ceremony in the last two years like RAPA GOLD-2005, RAPA GOLD-2006, PROMAX INDIA SILVER-2005 & PROMAX ASIA, GOLD, 2006.
For further information please contact:
Parul Bhasin/ Namrata Bhalla, PR Pundit, New Delhi
Tel: 2656 0415, 2651 3075
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
