News Broadcasting
The Agenda 2014 – Vote on Account only on ET NOW
MUMBAI: ET NOW India’s #1 Stocks and Business News channel takes the economic policy debate beyond just a vote-on account,witha day-long live programming onFebruary 17from 8:00am to 10:30pm. Watch a complete analysis of the economic report card of the UPA Government along with the biggest CEOs, economists and market experts.
Stay tuned to ET NOW to watch the sharpest news anchors and finest editorial team Spearheaded by Swaminathan Aiyar, along with Mythili Bhusnurmath and Punita Kumar Sinha, decode the economic agenda for 2014 with a special line up of shows dedicated to the vote-on account.
The special programming line-up is as follows:
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About ET NOW: ET NOW, India’s No.1 Stocks and Business News channel, helps you make money every day, by providing breaking news that impacts the market, trading strategies, cutting edge analysis and in-depth interviews. ET NOW is supported by the unmatched resources and expertise of The Economic Times, India’s leading business daily. ET NOW engages with viewers in 16 countries across the globe.
About Times Television Network: Times Television Network is part of India’s largest media conglomerate, The Times Group. It houses upscale brands including ET NOW – India’s No. 1 Stocks and Business News channel; MOVIES NOW – India’s leading English Movies channel; ROMEDY NOW – a unique destination for Love and Laughter; TIMES NOW – India’s No. 1 English News channel; and zoOm – India’s No. 1 Bollywood channel. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in 76 countries across the globe.
For media queries, please contact:Uma Rane /Jimit Shah LinOpinion – GH Mobile: 99203 97971 / 98332 28876 E-mail –uma.rane@linopiniongh.com / jimit.shah@linopiniongh.com
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
