DTH
Tata Sky Everywhere TV now on Android
MUMBAI: Tata Sky, the leading DTH player, has launched its popular application Everywhere TV for Android users. The application, giving Tata Sky subscribers access to view their favorite TV shows on their mobile phones was launched in October 2013 on the iOS platform.
Available to Tata Sky subscribers, this service could be availed by downloading Tata Sky’s Mobile app from the Apple and Android stores. The Mobile app supports a host of free features, while to avail Everywhere TV service, the subscriber will have to pay Rs. 60 pm.
Vikram Mehra, Chief Commercial Officer at Tata Sky, said,“The demand for Everywhere TV has been spectacular since its launch. People are spending a lot of time outside homes and are today experimenting with options to consume videos using different screens. Everywhere TV, is the solution to have easy access to all their favorite television shows on their mobile handsets, anywhere and everywhere.”
Number of downloads for Tata Sky’s Mobile app for Everywhere TV saw staggering heights with over 1 lakh subscribers within 2 weeks of its launch. Today it stands at close to 5 lakh downloads already. It was rated as the No.1 app on the Apple store in Nov 2013. The highest number of downloads have been recorded of close to 10,000 in a day.
Everywhere TV revolutionized the Pay-TV industry with its offerings on mobile handsets. Tata Sky is currently working on making Everywhere TV available on Android Tablets.
The android mobile handsets compatible to this app currently are:
•Samsung Galaxy S II with OS version 4.1.2
•Samsung Galaxy S III with OS version 4.1.1 & 4.3
•Samsung Galaxy S 4 with OS version 4.2.2 &4.3
•Samsung Galaxy Note II with OS version 4.1.2 & 4.3
•Samsung Galaxy Note 3 with OS version 4.3
•HTC One X with OS version 4.2.2
•HTC One with OS version 4.2.2
•Nexus 4 VOS 4.3.
•Samsung grand duos with OS version 4.2.2
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
