News Broadcasting
Sun Direct Introduces Cinema + Sports Pack at an Unbelievable Price
Bringing more joy to the festival of Onam, Sun Direct, gifts Kerala viewers utmost entertainment with its exciting Onam offers. Sun Direct has over 12 lakh subscribers in Kerala and is the single largest DTH player in Kerala. This Onam Season, Sun Direct targets to add 1, 00,000 new subscribers with their special offers.
New customers can avail an extra month’s free viewing on select packs:
*Malayalam Cinema plus for 1 + 1 month at Rs. 1890, 4 +1 month at 2290, 8 +1 months at 2890.
*Malayalam Super value for 1 +1 month at Rs.1990, 6 +1 months at 2890.
This Onam, with a new 24 hour Malayalam music channel – Surya Music, non-stop Malayalam comedy with Chirithira, exclusive Malayalam cinema club along with 4 popular Sports channels, ESPN, Star Sports, Star Cricket, Star Sports 2, and Sun Direct gives its customers a great value proposition. All this is available on the Cinema + Sports pack at a monthly renewal subscription of just Rs. 185. What’s more, customers can now record their favorite channels with video recording on SD+ and HD+ boxes at no additional cost.
Commenting on this festive offer, Mr. Mahesh Kumar, MD, Sun Direct, said “Sun Direct aims to add spirit and joy to the festival of Onam by providing optimum entertainment at a very affordable price point. This Onam, we intend to value every need of our customer and offer maximum entertainment packages. We expect our customized offers for the festival to add more joy to our customers bringing them the best packages to choose from. “
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
