GECs
Star Plus presents ‘Ek Hasina Thi’
MUMBAI: Star Plus’ latest offering – Ek Hasina Thi is a story unlike any other on Indian Television. Set in the eastern megapolis of Kolkata, this is not a revenge story but a story of a woman seeking justice for a crime committed in the past. However, her methods of claiming justice are unconventional as she steps out of the shackles of traditionalism and utilizes her Mind to conquer Might!
The fight to deliver justice for an inhuman crime is a universally moving theme. It is also equally true that ‘When all else fails and one is pushed to the brink, one is compelled to take an extreme action’. Ek Hasina Thi tracks the journey of such a woman Durga (played by Sanjeeda Sheikh), who has decided to become an active agent of change to achieve her motive of justice. Durga is not only rich, brave, focused with a heart of gold but is also strong, powerful, calculating and manipulative, using her intelligence to stay a step ahead of her adversaries. She doesn’t mind stepping over the boundaries of ‘right’ and flirt with the dark side, but she always remains within the confines of good, never losing touch with her humanity.
However, Durga’s fight is not easy as facing her are the extremely powerful and influential Goenka family – the main antagonists and the target of Durga’s actions. Vatsal Sheth plays the role of Shaurya Goenka who is the rich, womanizing scion of the Goenka clan. A playboy and brat who is not used to hearing the word NO, Shaurya knows that with his family’s influence, he can get away with anything. Standing by Shaurya through thick and thin are his parents – Sakshi and Rajnath Goenka (essayed by Simone Singh and Ayub Khan), whose financial muscle and stronghold over the city automatically make them both a revered and feared opponent. Durga’s task is further complicated when she faces multiple hurdles as relationships, romance and her own emotional conflicts play a role in making her question her actions.
Talking about the show, Mr. Gaurav Banerjee, General Manager, Star Plus said, “Durga is a very exciting character. Through her, we are celebrating the Empowered Woman – she is primarily a nurturer but if wronged, instead of suffering silently she will fight for justice. We believe our viewers will enjoy the lavish scale of the show, the beautiful outdoors of Kolkata and performances of the ensemble cast.”
Mr. Siddharth Malhotra, Creative Producer, Cinevistaas said, “We are excited to present Ek Hasina Thi, a show we have been developing over three years. Our vision for the show was to elevate it to a completely film like experience. Therefore we haven’t compromised on anything, right from the way the characters are presented to the overall treatment, action, sound, locations and sequences every aspect has been given a larger than life feel. We have had an amazing relationship with STAR PLUS and are happy to have collaborated once again for Ek Hasina Thi.”
Will Durga be successful in her mission or will she too fall aside like every other person who has stood in the way of the Goenkas? Who will reign supreme in this challenging battle of wits and intellect, where everything seems to be a fair game!
Watch this gripping story of Durga unfold starting April 14th at 8.00 PM on Star Plus!
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
