HONG KONG, 30 June, 2006: The SPE Networks Asia creative team continued to make inroads into the world of TV on-air promotions and marketing with another fine showing at PROMAX/BDA. Held in New York, USA from 20 – 22 June this year, the team bagged a total of 5 medals after wowing the judges with eye catching works. PROMAX/BDA Awards recognises the top marketing and promotional campaigns in the media industry from around the world.

“We are extremely proud with our win at this year’s PROMAX/BDA. The Gold award was especially sweet for us as this was our first entry in the category that we were competing in. Our win in the various categories is clear testimony that we are truly a 360° integrated marketing force. Even though we were up against some seasoned broadcasters from around the world, our team went in brimming with confidence to create the buzz in the media industry with their creative works.” Says Ricky Ow, General Manager of SPE Networks Asia Pte. Ltd.

SPE Networks – Asia clinched 5 Awards for the following categories:
Gold Award
Best Outdoor Static Display – Lost
The outdoor static display for Lost was created as a tongue-in-cheek billboard message telling frustrated drivers to “Get Lost” while they were stuck behind massive jams in Makati, Philippines.

Advertisement

Silver Award
Best Art Direction and Design: Topical Promo – The Shield Tarot Cards
The creative use of Tarot cards was used to recap and foretell the developments of The Shield. The highlight of this promo is how the cards are animated to show the relationship between the characters.

Bronze Award
Best 3-D Promotional or Sales Kit – CSI: NY
Working on a small budget, the 3-D sales kit for CSI: NY called for something totally out of the box. Using an apple as reference to New York, the direct mailer invites the viewer to take a bite of the apple, thus creating interaction with them.
Best Online Advertising Banner – CSI: V
The online advertising banner for CSI: V effectively captures the spirit and horror of the finale by providing the user a similar experience to what the characters in the show go through when they view their colleague through a computer screen.

Best Other Design Application Displays – CSI: NY
The CSI: NY display called for the clever use of distinctive yellow coloured crime scene tape and props in the heart of town to announce the premiere of CSI: NY.

Advertisement

Ricky Ow added that “Winning at PROMAX/BDA is the equivalent of winning an Emmy for TV or Oscar for movies. SPE Networks- Asia commends the hard work of the young team who are driven with passion to create an impact among the viewers and not settle for anything less than ordinary as the winning formula for success. The creative team comprising of Tracy Wong, Ying Hui, Eugene Wong and Angeline Teo have executed impressive and original creative works in a cost effective manner that is setting the benchmark for on-air and off-air promotion in the cable and television industry.”

PROMAX/BDA is the professional association for promotions and marketing executives in electronic media throughout the world. Members of the association include all the major terrestrial, cable and satellite television stations and associated media, advertising and production companies.

Held annually, PROMAX/BDA brings together the best of marketing, promotions, and creative excellence in the media industry. They showcase and recognise creativity and share innovative, groundbreaking and inspirational ideas. Above all, they promote best practice in the expanding world of marketing and promotion in the electronic media.

Advertisement