GECs
Sony SAB to air fresh episodes of your favorite serials from July 13
Sony SAB – India’s leading Hindi General Entertainment Channel is all set to air fresh episodes of their shows starting July 13, 2020. The channel’s brand philosophy of 'Khushiyon Wali Feeling' has always been at the heart of its programming and has been embraced by the fans even during these challenging times.
As life slowly resumes back to normal, Sony SAB plans to make it even better with exciting episodes and refreshed storylines. All shows make a comeback with some intense and mind-blowing highpoints. While it’s the challenge of the season in Baalveer Returns as superheroes gear up to battle in ‘Antim Yudh’, it’s another tough and treacherous journey for Aladdin to save his loved ones in Aladdin: Naam Toh Suna Hoga. Bhakharwadi will witness a dramatic leap and entry of a mischievous kid, son of the lead couple, into the lives for the Gokhale and Thakkar families. A new syllabus starts in the lives of Alia and Tara in Tera Kya Hoga Alia and it would be interesting to see how Alia rises to occasion to take on new responsibilities and face new challenges as the school decides to introduce an English medium section; it’s a ‘Desi vs Angrezi’ head on!
On Maddam Sir, the team continues to solve arduous cases by showcasing courage and policing with a heart and on Tenali Rama, Rama makes a comes back and is ready to use his wit and intellect to save Vijaynagar like never before.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
