People
Sony SAB ropes in Varun Dhawan for a heartwarming video for the launch of its new show – ‘Tera Yaar Hoon Main’
MUMBAI: Sony SAB will soon launch a new show titled Tera Yaar Hoon Main, which highlights the dynamics of the new-age father-son relationship and a father’s effort in trying to become his son’s friend. To drive home the uniqueness and freshness of this subject, Sony SAB has brought on board Bollywood heartthrob Varun Dhawan to endorse the show and truly bring out the intricacies of a father-son relationship through a series of warm and endearing memories of his relationship with his own father.
In a sixty second heart-warming video to introduce the concept of the show, Varun takes a stroll down memory lane, recounting the various instances when his father, instead of behaving like a conventional father, chose to be a pal, a guide, a confidant helping him become the man he is today. Varun beautifully encapsulates his father’s affectionate side by saying “Dosti Ke Farz Mein, Woh Mere Baap Nikle”. It is this very emotion of gratitude, friendship and immense love that Varun feels for is father that forms the core of Tera Yaar Hoon Main, making him the ideal choice as an ambassador for this show.
What viewers will find in this uplifting video is a son remembering all those bittersweet moments in life, when his father stood by him, not as a preaching authority figure, but as a friend who encouraged him to make mistakes so he could learn better and a guide who steered him towards achieving his wildest dreams!
Sony SAB business head Neeraj Vyas, “Tera Yaar Hoon Main highlights the nuances of new-age father-son relationship, the emotions, the affection and even some dilemmas it brings. Having worked with him earlier, we are delighted to associate with Varun Dhawan again, it’s always great to work with him. We found Varun to be a perfect fit to portray the classic Indian father-son relationship, his narration of the same has been beautifully weaved into this promo for the show. Sony SAB has been at the forefront of showcasing values driven lighthearted content that brings the entire family together, we hope Tera Yaar Hoon Main becomes a quick family favourite too.”
Varun Dhawan said,“The bond between a father and a son is indeed unique and finding a yaari in your father is special. Sony SAB’s Tera Yaar Hoon Main is a beautiful journey of every middle-aged father and his attempts at being friends with his teenage son. It is a heartwarming story that reminded me of some of the most cherished moments with my father.”
People
Steven Davis joins Sony Pictures Networks India as Content Licensing Manager
Seasoned media professional brings over 14 years of syndication and distribution expertise.
MUMBAI: Steven Davis has found a new reel home and this time, it’s at one of India’s biggest entertainment powerhouses. Steven Davis has joined Sony Pictures Networks India as manager of content licensing, marking a significant new chapter in his career within the media and entertainment industry. With more than 14 years of rich experience in content licensing, syndication, distribution, and sales, Davis brings deep operational knowledge and a proven track record of driving revenue through strategic content partnerships.
Prior to this move, he served as senior manager for content licensing & syndication at Rajshri Entertainment for over five years (November 2020 – March 2026), where he orchestrated the full cycle of content licensing and distribution. He has also held leadership roles at Veon Events, Bizzy Baby Media, Yoboho New Media, Vuclip, Saregama India, and Hungama.
In his new role at Sony Pictures Networks India, Davis will contribute to expanding the company’s diverse content portfolio and strengthening its reach across global markets.
The appointment adds valuable expertise to Sony Pictures Networks India’s content licensing team as the company continues to grow its presence in an increasingly competitive entertainment landscape.
From managing syndication at Rajshri to now licensing content at Sony, Steven Davis clearly knows how to keep the stories flowing. His move signals yet another seasoned hand joining the ranks to help some of India’s biggest shows and films find new audiences worldwide.
