GECs
Sony SAB crowns the winner of the ‘FINDING FUNNY’ initiative
MUMBAI: Sony SAB has announced the winners of its unique activation, ‘Finding Funny’, aimed at spreading happiness and discovering hidden talent. Exclusively for media agencies, the initiative gave an opportunity to media professionals to display their talent for making people laugh. Contestants across media agencies in Mumbai, Delhi and Bangalore had sent their videos via WhatsApp with their introduction and a presentation of their talent. The shortlisted agency representatives were invited to the regional finals in Mumbai (August 3), Delhi (August 10) and Bangalore (August 14) and the top finalists from each city competed in the final round.
Hosted and judged by the popular entertainers of AIB, the elimination rounds saw contestants doing various genres of stand-up comedy. The contest saw a different side of media agency professionals, with finalists from Publicis Groupe, Group M, OMD, Interactive Avenues, WM Global and Kantar Analytics Practice competing in the grand finale that was held in Mumbai on Friday, August 24 attended by key clients and senior industry people.
Chetan Muley from OMD Mumbai was crowned the funniest in the grand finale, with Rahil Hafeez from Interactive Avenues and Rohith Sundaram from WM Global, marking their titles as first and second runners-up. The top three were awarded E-retail vouchers with the winner bagging vouchers worth Rs. 50,000/-
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
