GECs
Sony Pix establishes itself as the undisputed leader in the English movie category
MUMBAI: 2020 was a year of many firsts and Sony Pix took this opportunity to continue to innovate and grow backed by many programming and marketing initiatives. From premiering the biggest movies and introducing new programming IPs to being the first in the category to launch an AR filter game and an e-sports gaming event, Sony Pix has truly gone beyond the extraordinary this year and emerged as the most watched channel in India over the last quarter.
This remarkable growth is reflective of the staggering viewership rise in the English movie category by 24 per cent, this year. Riding on its cluster of offerings, Sony Pix pushed the envelope further in audience engagement and scaled up to number one position in both SD and HD feed with 23 per cent and 29 per cent share in viewership, respectively, over the last 13 weeks average* along with being number one consistently for the last five weeks with 25 per cent share. Not just the leader, Sony Pix is also the fastest growing English movie channel in the category both in terms of viewership and reach in CY 2020 YTD, as compared to CY 2019. It has registered a 1.7x growth in viewership and 1.2x growth in reach for SD and a 2.4x growth in viewership and 1.5x growth in reach for HD. Sony PIX HD has also ensured the maximum reach in the English movie category, not just for the last 13 weeks but also for entire CY 2020 YTD.
Sony PIX’s constant endeavor to put the consumer first coupled with a strong distribution network, strategic content line-up and robust marketing innovations has resulted in Sony Pix’s unparalleled performance and the perfect victory run to end 2020 on a sweet note.
*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 36-48’20, Average Weekly AMA, English Movie Channels SD
*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 36-48’20, Average Weekly AMA, English Movie Channels HD
*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 44-48’20, Average Weekly AMA, English Movie Channels SD
*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 1’19-48’20, Average Weekly AMA & Average Weekly Cumulative Reach, English Movie Channels SD
*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 1’19-48’20, Average Weekly AMA & Average Weekly Cumulative Reach, English Movie Channels HD
Sony Pictures Networks India English cluster business head Tushar Shah said “We thank the fans for showing their love for Sony PIX and making it the most watched English movie channel in the category. We are glad that Sony PIX provided some great entertainment to our fans during a challenging year like 2020 and look forward to providing more amazement in the new year”.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
