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Sony LIV shines at Microsoft DevCamps
MUMBAI: MSM’s video-on-demand brand, Sony LIV, was showcased at Microsoft’s DevCamps in Mumbai. The brand’s application was among the top ones in the country to be applauded at the premier technical camp for app developers and marketers. Microsoft conducted the Dev Camp on September 27 to train developers on building skills to develop apps for Windows. Sony LIV was showcased at the event.
Mr Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, presented the Sony LIV application at the workshop. He highlighted the unique features of Sony LIV like the Mood Wheel which allows users to watch videos as per their mood/genre. He pointed out how users can also create playlists of their favourite shows through My Q and be rewarded as a LIV Guru, by consuming Sony LIV content. He also elucidated Sony LIV’s innovation of introducing short-content formats like Catch-up episodes, Quickisodes and crunch episodes for the benefit of Sony’s time-strapped viewers.
Speaking on the occasion, Mr Kripalani said, “We are proud to have partnered with the fast-growing Windows Store to leverage its wide customer base. Our objective is to be present wherever the viewer is and Microsoft allows us to achieve this goal seamlessly. He further stated, “We have pulled out all stops to make Sony content from the last 18 years down to last night, available in innovative formats on Sony LIV. Through this platform, we aim to not only showcase our endeavour but also share knowledge in this space so the application segment in India can progress collectively.”
Commenting on Sony LIV’s partnership with Microsoft, he added, “We are proud to have partnered with the fast-growing Windows Phone Store to leverage its wide customer base. Our objective is to be present wherever the viewer is and Microsoft allows us to achieve this goal seamlessly.”
The Sony LIV app is available on the Windows store catering to the huge range of tablets, laptops and other devices running on the Windows 8 operating system.
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WITT Summit 2026 concludes in New Delhi
Babar Azam’s comical diving attempt goes viral as league introduces anti-dew measures.
MUMBAI: The WITT Summit just wrapped up with enough big ideas to fill a policy playbook because when India’s leaders, thinkers and icons gather under one roof, even the conversations hit sixes. The eighth edition of TV9 Network’s flagship What India Thinks Today (WITT) Summit 2026 concluded on Saturday after two days of dynamic discussions at its New Delhi venue. India’s largest multi-domain public policy and culture summit brought together political leaders, policymakers, sports icons, artists and technology innovators to examine the forces shaping contemporary India and its global standing.
Prime minister Narendra Modi delivered the keynote address on the theme “India and the World” for the third consecutive year. In a wide-ranging speech, he addressed the ongoing conflict in West Asia, calling for restraint and compassion while highlighting India’s continued development trajectory despite global turmoil.
The summit featured candid conversations with state leaders. Telangana Chief Minister A. Revanth Reddy articulated a people-first governance model and contrasted it with other development approaches. Madhya Pradesh Chief Minister Mohan Yadav declared that Left-wing extremism had been effectively eliminated in his state and highlighted preparations for the upcoming Kumbh Mela. Punjab Chief Minister Bhagwant Mann defended his government’s record, citing the closure of 19 toll plazas and creation of the Sadak Suraksha Force. Karnataka Deputy Chief Minister D.K. Shivakumar expressed confidence in Congress prospects in Assam and addressed recent allegations against him.
On geopolitics and national security, Union Minister Jyotiraditya Scindia outlined India’s ambition to become a builder of trusted digital infrastructure for the world, citing the rapid 5G rollout and village-level 4G connectivity.
Cricket received significant attention. Former India captain Sourav Ganguly praised player freedom and trust as hallmarks of great leadership and named MS Dhoni as the greatest captain due to his World Cup successes. India women’s team bowling coach Aavishkar Salvi credited the BCCI and Women’s Premier League for building a pipeline of world-class talent behind the team’s recent ODI World Cup triumph.
The summit also hosted the inaugural AI² Awards 2026, celebrating the convergence of human creativity and machine intelligence in storytelling and content creation. Poet and kathavachak Kumar Vishwas delivered a nuanced take on India’s concept of Dharma and criticised the recent arrest of an 80-year-old Shankaracharya. Veteran lyricist Sameer Anjaan and storyteller Neelesh Misra reflected on changing music trends and artistic responsibility in the wake of a recent controversy involving Nora Fatehi.
In a country where conversations often run as deep as the Ganges, the WITT Summit proved once again that when leaders, thinkers and storytellers come together, the real winner is public discourse lively, layered and refreshingly unafraid to tackle the big questions shaping India’s tomorrow.
