Music and Youth
ShopClues’ exclusive launch of Sunday Flea Market on 9XM
MUMBAI: ShopClues makes a grand move towards Television through its recent tie-up with India’s leading Bollywood Music Channel, 9XM. The agenda is to market its best-selling property and to rekindle the true essence of a Flea Market on TV, via unique theme-based musical show titled ‘Shopclues.com presents Sunday Flea Market’. Airing every Sunday from 11 am to 1 pm, ‘Shopclues.com presents Sunday Flea Market’ proffers an exciting shopping experience to the tunes of Bollywood Chartbusters.
The show rides on the popular concept of Online Flea Market pioneered by ShopClues, with the same name. Since inception, ShopClues’ Sunday Flea Market has been a real game changer in the Indian Ecommerce space. This merchandizing property curates a mix of Products Under Rs. 1000 to replicate the experience of a ‘Shani Bazaar’ or ‘Mangal Bazaar’, hence it is modelled to the frame of local neighbourhood bazaars. Featuring Unstructured Product Categories like Daily Utilities, Garden Needs, Kitchen Storage, Hardware, Electronics & Automotive Accessories etc., it caters to the needs of consumers of every age group.
This prized proposition brings the serendipity of finding Unusual Products online such as a Skipping Rope or a Mosquito Killer Racket, which are often pursued in a local street market on a Sunday. The eagerness to explore and buy all the day-to-day utilities at home triggers the impulse shopping behaviour of consumers. Its Low Price Point coupled with Unit Quantity element propels merchants to sell such products at amazingly low prices. Tapping the curiosity and excitement of consumers, it brings the most Paisa-Vasool Deals to the table, every Sunday. This first-ever Online Flea Market is now streaming on TV to entice the large viewer base of 9XM.
‘Shopclues.com presents Sunday Flea Market’, is an anchor-based show where viewers get to watch the latest Bollywood songs along with introduction to the Aflatooni Products of Sunday Flea Market. Now, shoppers across India have another medium to access the Best Deals on almost everything they need in their daily life.
Speaking about the association ShopClues marketing AVP Nitin Agarwal said, “Sunday Flea Market has been one of the most successful merchandising propositions in the Indian e-commerce segment and now we bring this amazing offering on TV. Our consumers and viewers of 9XM can now enjoy a delightful cocktail of shopping and entertainment with ‘Shopclues.com presents Sunday Flea Market’. The partnership with 9XM is certainly going to be a mutually beneficial one as both brands are very popular and have a massive appeal.”
Commenting on the initiative 9X Media chief revenue officer Pawan Jailkhani said “Shopclues.com presents Sunday Flea Market, is a first of its kind show on Indian television where viewers get to shop while getting entertained with the latest chart buster Bollywood songs. We are pleased to partner with Shopclues.com in this endeavour. Sunday Flea Market will definitely resonate with the young music lovers across India.”
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
