Music and Youth
ShemarooMe partners with Swych Gift Cards India to redefine the experience of gifting and entertainment
MUMBAI: ShemarooMe, the latest over-the-top (OTT) video streaming service by India’s leading content powerhouse Shemaroo Entertainment Limited, has cemented a unique position in the entertainment industry through its clutter breaking, wide range of Bollywood, classics, regional, devotional and kids’ content.
ShemarooMe today announced its partnership with Swych GiftCardsIndia, offering ShemarooMe subscription packs to Swych GiftCardsIndia audiences through this partnership. Swych GiftCardsIndia is a direct selling channel of GCI Network, a leading gift card aggregator & distributor in India providing gift card solutions to many businesses across industry.
People longing for Bollywood, regional cinema and more can now shop and gift ShemarooMe gift cards available at Swych GiftCardsIndia, the one-stop-shop for all gift card and voucher deals. ShemarooMe’s gift cards will be available to a large set of audiences across corporates, marketplaces, gifting portals and wallet partners like Amazon, Paytm, Mobikwik, Snapdeal etc. through Swych. In addition, the ShemarooMe gift cards can be availed at GiftCardsIndia.in as well.
The partnership will also come at an optimum time when the gifting season is round the corner. Corporates can now gift their partners, employees and customers with the ShemarooMe gift card and hence give them access to the high-quality content available on ShemarooMe platform.
Speaking on the announcement, Zubin Dubash, COO Digital, Shemaroo Entertainment, said, “We have always taken pride in presenting our viewers with the best of entertainment content and ShemarooMe gift cards is our special endeavor to further spread this happiness. Our partnership with Swych GiftCardsIndia comes at an ideal time with the upcoming gifting season. The deal helps both the brands offer an unprecedented gifting solution to consumers and pep up the gifting space with some Bollywood masala.”
Firoz Khan – CEO of Swych Gift Cards India said, “We at Swych GiftCardsIndia are always on the lookout to offer the best gifting options and ShemarooMe will be a cherished gifting option. Entertainment is a preferred gifting category, and this is a perfect choice and our association with ShemarooMe will be a delight for consumers in India.”
Music and Youth
Mumbai gears up for the ultimate Global Youth Festival this December
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.








