Music and Youth
Shemaroo announces licensing agreement with Macmerise for iconic bollywood movie dialogues
MUMBAI: Shemaroo Entertainment Limited, India’s leading content house, today announced the collaboration of its official Bollywood licensing and merchandising brand, Yedaz with Macmerise, India’s largest licensee in the mobile accessories business across genres of superhero characters, movies, sports and fashion. This licensing arrangement between Yedaz and Macmerise will allow the latter to have access to the iconic Bollywood movie dialogues, characters and designs for the digital gadgets and accessories such as Phone cases, Covers, laptop skins, decals and many more.
This licensing deal will enable Macmerise to use iconic movie dialogues such as ‘Hum jahan khade ho jate hain, line wahi se shuru hoti hai’, ‘Father ko baap bolte hain’, ‘Apun bahut famous aadmi hai’, ‘Main apni favorite hoon’, ‘Ishq ke saat mukaam hote hain’, ‘Sikhni hoon main Bhatinda ki’, ‘I can talk English, I can walk English’ and many more from evergreen movies like Amar Akbar Anthony, Namak Halal, Disco Dancer, Jab We Met, Don, and others from Shemaroo’s huge repertoire, that will be a delight for every Bollywood fan.
Commenting on this collaboration, Ms. Smita Maroo, Sr. VP – Licensing & Merchandising, Shemaroo Entertainment said, “Shemaroo understands the evolving needs of the consumers. The new age Bollywood fans want to embody their favorite movie moments, dialogues, actions into everything they do. Bollywood is an attitude and is seamlessly woven in our everyday vocabulary and living. With this partnership, we will be able to provide our consumers another great avenue to express that inner Bollywood attitude.”
Ms. Binal Shah. C.M.O Macmerise commented, “We believe that customers should indulge in personalizing their gadgets. Our association with Yedaz will allow us to connect with all our Bollywood die-hard fans. With this partnership, we will add another iconic brand in our portfolio, and it will help us to bring alive the thrilling collection of Bollywood’s memorable dialogues for our consumers.”
The brand is present across major online stores like Amazon, Flipkart, Tata Cliq, Paytm Mall, and so on in multiple countries across the globe. In addition, the association between Yedaz and Macmerise will further promote Bollywood merchandise category through social media and other media assets.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
