GECs
‘Shastri Sisters’ premieres on 21 July 2014 monday to saturday at 7.00pm
MUMBAI: Sisters are your first friends. Sometimes, they even take on the role of mothers and sometimes that of petulant children. Bringing alive this beautiful bond is a brand new offering from COLORS – Shastri Sisters – a show that follows the lifefour sisters as they make their journey from Kanpur to Delhi. Starting life afresh with new dreams and aspirations, the four ‘friends-for-life’ sisters – Alka (Neha Pednekar), Anushka (Ishita Ganguly), Devyani (Sonal Vengurlekar) and Peeya (Pragati Chourasiya) support each other on the rollercoster of life. Produced by Shakuntalam Telefilms,Shastri Sisters will air every Monday to Saturday at 7.00 pm.
Alka, Anushka, Devyani and Peeya find their lives changing drastically as they follow their father, Narayan Shastri(Rajesh Jais), who transfers to New Delhi for his government job. Facing the new world head on, smiling through not-so-easy moments of life, collectively, the Shastri Sistersbecome each other’s biggest strengths. Together they learn to navigate the unfamiliar streets and ways of the big city, often finding themselves in chuckle worthy and sometimespoignant situations.
Speaking about the show, Prashant Bhatt, Weekday Programming Head – COLORS, said,“Through Shastri Sisters, we are looking at presenting a story people can relate to – a slice of life tale that brings alive the bitter sweet moments of life as witnessed by four young girls who are sisters and friends for life. Every viewer will find himself or herself in the story. And we are delighted to be partnering with Shakuntalam Telefilms once again to create a show that I’m sure will touch hearts and make each of you smile.”
Speaking about show, Neelima Bajpai, Creative Head and Co-Founder, Shakuntalam Telefilmssaid, “Shastri Sisters is a concept tracing the journey of four sisters who find themselves uprooted from their family home in Kanpur to move to New Delhi. We have shot extensively across New Delhi – Lajpat Nagar, Chandni Chowk, Pahad Ganjto bring alive the storyline while building authenticity for the show.”
Commenting on her role, Neha Pednekar aka Alka, said, “I don’t have a sister in real life; working on this show helped me understand sisterhood and the importance of the strong bond which keeps them together.” Ishita Ganguly, playing the role of Anushkasaid, “For Shastri Sisters, I have moved from Kolkata to Mumbai. This created a sense of relatability because the sisters find themselves in a similar situation when moving from Kanpur to Delhi changes their lives!” Devyani aka Sonal Vengurlekar said, “Even though I have dabbled in television before, working in Shastri Sisters is like a dream come true because it gives me an opportunity to explore various nuances of my personality.”PragatiChourasiya, playing the role of the youngest sister Peeyasaid, “After four hard and long years of working on television, I am excited about the fresh challenge that Shastri Sisters presents to me. My character, is not only the youngest but also the over-protected sister who is the apple of everyone’s eye!”
With a fresh cast and relatable characters, Shastri Sisters includes strong actors portrayingpivotal characters such as the simpleton father, Narayan Shastri (Rajesh Jais)who works for the governmentand the do-gooder Delhi-based landlord Mr. Sareen (Girish Sehdev), popularly known as ‘Lalaji’ in the moholla who loves his daily dose of whiskey. Minty Sareen (Neelu Kohli)is the snobbish and stubborn wife of the landlord, the gossip queen of the neighbourhood and the proud mother of two sons Rajat (Vijayendra Kumeria)and Neel (Sumit Bhardwaj).
To ensure that Shastri Sistersare topic of conversations across the country, COLORS has undertaken a 360-degree integrated marketing campaignacross cable, radio, OOH including in-train branding, print and television mediums. The channel has also designed a special digital campaign encapsulating an interactive quiz across social media platforms.
They may not have it all together, but together they have it all… Come,join Shastri Sisters as they discover a new city and a new life starting21st July, 2014, every Monday to Friday at 7.00PM!
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
