MUMBAI: Serum Institute of India (SII), one of the world's largest vaccine manufacturers today launched a nation-wide vaccination and immunisation campaign called ‘Swasth Immunised India’ in association with Network18, India's most diversified media conglomerate. Endorsed by popular and eminent actor, Kareena Kapoor Khan, the campaign aims to spread awareness on the importance and benefits of immunisation among the general populace. The campaign in addition to building awareness will work towards dispelling myths and misconceptions pertaining to the administration of vaccines. 

Commenting on the initiative, Adar Poonawalla, CEO, Serum Institute of India, said, “Vaccination is an integral part of public health system. It has proved to be instrumental in combating and curbing fatal contagious diseases. A majority of people in India still refrain from vaccination due to lack of knowledge and misconceptions around vaccines. We believe this reluctance needs to be addressed as it is a major contributing factor to the growing infant and child fatality rate. Swasth Immunised India is a step forward to tackle these issues eliminate the cause by focusing on its effects and benefits. We will ensure that Swasth Immunised India representatives follow a door-to-door approach in spreading awareness among the marginalized and unaware sections of the society.” 

Vaccination has been accredited to be one of the most affordable and feasible method to prevent life-threatening diseases. India's long-standing tryst to attain full immunisation has awarded it with successful eradication of deadly diseases such as Polio and Small Pox. Continued efforts implemented by leading global institutions and organizations has put India in the forefront to tackle the impending problem of full immunisation coverage. Despite of the government and other bodies’ proactive approach, India is still home to the highest number of unvaccinated (56%) and incompletely vaccinated children (32%). 

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“A strong personality, with great conviction and stature, there could not have been a better face for the campaign than Kareena Kapoor Khan. Her role as an influencer and as a mother will help in taking our message far as well as garner more acceptance towards the initiative. As a responsible and generous corporate, Serum Institute of India will also provide free vaccines across various locations in India. We will also look to base vaccination camps at strategic and convenient points that will provide all the required information to mothers and families regarding the health and development of a child”, added Adar. 

Speaking on the association, Priyanka Kaul, President – Marketing & Special Projects, Network18, said, “Network18 has been at the forefront of leading social change in the nation. In the past we have supported campaigns for road safety, pollution- free air, cleanliness drive under ‘Swachch Bharat’ and similar issues that are paramount for building a responsible and healthy society. Healthcare, education and mentoring have been the cornerstones of our social responsibility as the largest news network in the country. We are extremely delighted to have associated with Serum Institute of India for the Swasth Immunised India campaign. We hope that our widespread network that covers the length and breadth of the country will aid in spreading the message across the entire nation. Working along with the government, Swasth Immunised India will reinforce the aim of full immunisation coverage via continuous interpersonal education and awareness.”

On the association, Adar Poonawalla, said, “Network18 has a large base of loyal audience spread across the country. We are glad to have partnered with the media conglomerate for Swasth Immunised India. Reaching the remotest areas via Network18’s vast regional news network will help in raising awareness and achieving the goal of the campaign.”

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Speaking about the campaign, Kareena Kapoor Khan, said, “Swasth Immunised India is a great initiative to promote and educate families on the importance of vaccination and providing a healthy life to children. This cause is extremely close to my heart as being a mother, I value the importance of immunizing my child from dangerous diseases. Due to lack of accessibility and affordability our country still witnesses the largest number of infant deaths. It is high time that we come together and take it upon us to be the changemakers. I am really excited and feel honoured to be a part of this journey with Adar and Natasha Poonawalla's Serum Institute and Network18. I hope that through this campaign we are able to educate and influence every parent leading to a healthier India.”