News Broadcasting
Season 2 of CEO on the Drive on Bloomberg TV India
MUMBAI: After profiling iconic leaders from the automobile industry in season one, Bloomberg TV India is back with the second season of “CEO on the Drive”
India has one of the best production facilities for global auto giants. With its projected contribution to the GDP slated to reach 10 – 11% by 2016, the Indian automobile industry is on the fast lane to growth. Bloomberg TV India along with Autocar India editor Hormazd Sorabjee will take its viewers on an ultimate drive with the heads of some of India’s top passenger vehicle companies. The journey will enable the viewers to understand the challenges faced by the Indian automobile industry and their future strategies.
Bloomberg TV COO Lavneesh Gupta said “At Bloomberg TV India, we understand the pulse of our viewers and our efforts have been focused to provide them with niche business content across industry verticals. With “CEO ON THE DRIVE” we want to look at the larger issues around the auto sector and the company’s plans for new products & strategies for future growth. The show promises to be the final word on the auto industry’s exponential growth and traces this transformation through the eyes of some of the leading CEO’s in the automobile industry.”
The first edition was highly successful with industry stalwart like Tata Motors former MD Karl Slym, BMW Group India President Philipp Von Sahr, Ford India MD and President Joginder Singh ,Maruti Suzuki India MD and CEO Kenichi Ayukawa, Toyota Kirloskar Motor Toyota MD and CEO Hiroshi Nakagawa, and Mercedes Benz India MD and CEO Eberhard Kern, amongst others. They shared their views on the challenges faced by the industry, opportunities and their individual strategies to beat the downswing of the auto industry.
The all new season is going to be turbo – charged with the CEO’s of India’s biggest auto companies sharing their game-plan to overcome the current scenario and what to expect from automobile industry over the coming months.
Starting last week of July, ‘CEO on the Drive’ will telecast exclusively on BloombergTV india.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
