GECs
Sab TV opens its mini-series ‘Khidki’ from 28 June
MUMBAI: Tell your funny story and relive it along with the world all over again on television! Sony SAB will now give a sneak peek into the funny incidences of the lives of their viewers with its new show, Khidki. The show’s concept revolves around stories that have been sent in by viewers all over India. Some of these select stories are being adapted into mini-series of episodes for the small screen. Khidki is slated to go on air onTuesday, 28th of June 2016, every Monday to Friday, 21:30 hours only on Sony SAB.
The channel in partnership with well-known television producer JD Majethia and Bollywood director Umesh Shukla of Oh My God fame had called in for entries for the show in the month of March 2016. Over 8000 entries have been received by the channel, of which, some of the shortlisted stories are now ready to be presented to the world.
The show will have a set of recurring actors like veteran Sarita Joshi, Rajeev Mehta, Lubna Salim, Aishwarya Sakhuja to name a few who will portray different characters in different stories, along with narration by JD Majethia, who is also the host of the show. Each story will be weaved into episodes designed to last for minimum of three to eight episodes, depending on the length of each story.
SAB TV senior EVP and business head Anooj Kapoor said, “We at SAB have always brought unique and different concepts for our viewers. With this project we are opening the doors to those Indian families who want to share their funny stories with the world. SAB TV will provide a platform on which these stories which will be showcased, a new story every week.”
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
