Music and Youth
“Saal Khatam Hua hai, Khatra Nahi”, says MTV with its new brand film
MUMBAI: January, February, Lockdown, December –sums up 2020 for all of us! Not only did the pandemic grip the world and a ‘masked’ reality took over us, it ushered in the phenomena of a ‘new normal’ that is here to stay in the near future. As this overwhelming year bids adieu to us in a few days, we must remember that there’s no way safety can be compromised in 2021! In its new brand film, MTV gears up for the much-awaited new year but with a message, “Saal Khatam Hua Hai, Khatra Nahi, Continue Staying Safe!”.
Showcasing a girl’s routine on the first day of 2021, the brand film kickstarts with her being resolute to work out and keep up with her healthy lifestyle. However, as soon as she is ready to step out for a brunch, she finds herself unable to move outdoors, and keeps getting directed back to the living room. Despite her repeated efforts to step out, she finds herself stuck indoors, much to her dismay. Her house help waves her a goodbye from the same door and leaves the house but she can’t. Perplexed to the core, she tries to figure out what the house help do differently, to finally realize that the latter was wearing a mask. On picking up and wearing her own mask, she eventually manages to step out successfully.
In culmination, the film conveys the message “Saal Khatam Hua Hai, Khatra Nahi, Continue Staying Safe” as a strong reminder to keep safety a priority in the times to come. While the world is slowly rolling back to the usual, the need to wear masks and maintain social distancing will continue to define our way of lives and rightfully so! 2020 is almost over but the pandemic isn’t.
Brand Film Links:
Saal khatam hua hai, khatra nahi. Satark rahein, surakshit rahein#HappyNewYear #NewYear2021 #BeSafe pic.twitter.com/mJQMNcWT3A
— MTV India (@MTVIndia) December 28, 2020
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
