Music and Youth
“Saal Khatam Hua hai, Khatra Nahi”, says MTV with its new brand film
MUMBAI: January, February, Lockdown, December –sums up 2020 for all of us! Not only did the pandemic grip the world and a ‘masked’ reality took over us, it ushered in the phenomena of a ‘new normal’ that is here to stay in the near future. As this overwhelming year bids adieu to us in a few days, we must remember that there’s no way safety can be compromised in 2021! In its new brand film, MTV gears up for the much-awaited new year but with a message, “Saal Khatam Hua Hai, Khatra Nahi, Continue Staying Safe!”.
Showcasing a girl’s routine on the first day of 2021, the brand film kickstarts with her being resolute to work out and keep up with her healthy lifestyle. However, as soon as she is ready to step out for a brunch, she finds herself unable to move outdoors, and keeps getting directed back to the living room. Despite her repeated efforts to step out, she finds herself stuck indoors, much to her dismay. Her house help waves her a goodbye from the same door and leaves the house but she can’t. Perplexed to the core, she tries to figure out what the house help do differently, to finally realize that the latter was wearing a mask. On picking up and wearing her own mask, she eventually manages to step out successfully.
In culmination, the film conveys the message “Saal Khatam Hua Hai, Khatra Nahi, Continue Staying Safe” as a strong reminder to keep safety a priority in the times to come. While the world is slowly rolling back to the usual, the need to wear masks and maintain social distancing will continue to define our way of lives and rightfully so! 2020 is almost over but the pandemic isn’t.
Brand Film Links:
Saal khatam hua hai, khatra nahi. Satark rahein, surakshit rahein#HappyNewYear #NewYear2021 #BeSafe pic.twitter.com/mJQMNcWT3A
— MTV India (@MTVIndia) December 28, 2020
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
