Factual
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers
MUMBAI: The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD has received extraordinary traction from the advertisers. Entire ad-inventory for the show has been sold out – Amazon Firestick & Maruti Suzuki Arena have come on board as the co-presenting sponsors; Fossil, Fogg, Vivo and Forevermark have come on board as Co-powered by sponsors while Top Ramen is the associate sponsor.
Running Wild with Bear Grylls is a reality show that takes celebrities and tests their wilderness-survival skills on an adventure trip. It includes big names, and even bigger adventures along with the host Bear Grylls like Tennis Legend Roger Federer and other big-name celebrities from the world of showbiz joining Bear include Lena Heady from Game of Thrones, Don Cheadle, American actor Joseph Gordon and actress Uzo Aduba from Orange is the New Black.
Speaking on the occasion, Vikram Tanna, VP, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India, said, “Bear Grylls is much admired, adulated for his survival techniques by millions of fans across the country. The Running Wild Series is even more endearing as he takes celebrities from varied fields beyond their limits. We are delighted with the advertisers’ response to the show – it is a good harbinger to the line-up of exciting new shows that we have lined-up this festive season.”
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
