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Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers
MUMBAI: The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD has received extraordinary traction from the advertisers. Entire ad-inventory for the show has been sold out – Amazon Firestick & Maruti Suzuki Arena have come on board as the co-presenting sponsors; Fossil, Fogg, Vivo and Forevermark have come on board as Co-powered by sponsors while Top Ramen is the associate sponsor.
Running Wild with Bear Grylls is a reality show that takes celebrities and tests their wilderness-survival skills on an adventure trip. It includes big names, and even bigger adventures along with the host Bear Grylls like Tennis Legend Roger Federer and other big-name celebrities from the world of showbiz joining Bear include Lena Heady from Game of Thrones, Don Cheadle, American actor Joseph Gordon and actress Uzo Aduba from Orange is the New Black.
Speaking on the occasion, Vikram Tanna, VP, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India, said, “Bear Grylls is much admired, adulated for his survival techniques by millions of fans across the country. The Running Wild Series is even more endearing as he takes celebrities from varied fields beyond their limits. We are delighted with the advertisers’ response to the show – it is a good harbinger to the line-up of exciting new shows that we have lined-up this festive season.”
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National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
