Music and Youth
Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season
Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme. From being India’s first ever adventure based reality show to being the longest running adventure reality show, Roadies has re-defined the meaning of road expedition on Indian television. The milestone year of the show is nothing less than a carnival for sponsors as leading brands in the country grab the opportunity to be associated with Roadies Xtreme. The latest edition of the show promises to go beyond the usual and be ‘Xtreme’ in every sense of the word as it clinches to lucrative deals with leading brands in the country. Along with Renault as the title sponsor, mobile communications giant, OPPO has come on board as the powered by sponsor while ID Shoes and Durex have come together as co-powered by sponsors.
The fourteenth season attracted significant viewership which stood at 140.5 million (All India 2+). With such a strong following, the latest season promises to bring in more audiences with its unique new twist while retaining the flavor that Roadies is known for. Having propelled many to be a part of an incomparable journey that enables a person to come across his or her potential, Roadies has shown the youth of the country the mirror that reflects what they truly are and where their capabilities lie. Taking the fifteenth edition, a notch higher Roadies will offer its viewers a season filled with utmost thrill, excitement and adrenaline rush.
Commenting on the completion of fifteen years of India’s cult reality show, Viacom18, Chief Operating Officer, Mr. Raj Nayak said, “The completion of fifteen years of a reality show in India is a milestone in itself. Roadies has not only set new benchmarks for itself but for other shows in the reality TV show space. MTV is the only channel in the country that understands the psyche of the youth and keeping in mind their needs, the channel never fails to reinvent itself. The show has not only successfully maintained to be relevant through these fifteen years but has also created a cult following for itself.”
Elaborating on sponsorship deals, Viacom18, Head – Youth, Music and English Entertainment, Ferzad Palia said, “Roadies, through the years, has not only gained immense popularity but has built a loyal fan base like no other youth-based channel in India. The ever-increasing viewership base of the show amongst the youth is the result that the brands are keen on associating with the show. We aim at establishing a significant equity and create innovative brand propositions through our association with sponsors like Renault, OPPO, ID Shoes and Durex this time around.”
“Associating with Roadies for three consecutive years is a result that our collaboration with MTV has been successful. Roadies is synonymous to travel, exploration and adventure just like Renault DUSTER. The show has managed to garner positive response from the very first season from the youth and we are confident that this season will be ‘XTREME’-LY fruitful as well.” Renault India, Marketing, Head, Virat Khullar says.
Throwing up some twisted surprises for not only audience and contestants but also the gang leaders will be, veteran Roadie, Rannvijay Singha. While he ushers the ‘unexpected’ this time around, adventure squad – Girl Boss, Neha Dhupia, Indian Television’s heartthrob, Prince Narula, seasoned Roadies judge, Nikhil Chinapa and celebrated rapper, Raftaar will embark on the most exciting and adventurous driving sojourn of their lives along with their gang members this Saturday, February 18 at 7.00 PM. Braving extreme conditions and fighting it out along with the gang leaders, Roadies will commence their journey from the picturesque locations and the extreme climatic conditions of Shillong, followed by Kaziranga, Bhalukpong, Itanagar and Ziro.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
