People
Promaxbda India announces Time [V]achine – The Bootcamp
MUMBAI: After announcing Memory Makers as this year’s theme, the PromaxBDA India show have begun registrations for their much sought-after BOOTCAMP, THE TIME [V]ACHINE to be held on 22nd May, Day 1 of the PromaxBDA India 2018 at the Indian School of Design and Innovation, Mumbai.
THE TIME [V]ACHINE offers to be a unique drill where three hardcore creative geniuses come together and dive into the technicalities of creating promos that are versatile and relevant for all platforms.
Rob Middleton has been the force behind shaping Asia’s promo gene pool-training, running and pushing promo teams everywhere to become world-class and evolving to a multi-platform audience base.
Arnab Chaudhuri is the director of the 2012 Indian Disney animated feature ‘Arjun The Warrior Prince’. Having worked with multiple TV works, Arnab now runs his own production shop-Banabo.
Pete Bishop has directed commercials for Coca-Cola, Duracell and other leading brands and has created idents and broadcast design for amongst others, MTV America, Hallmark, Nickelodeon, Disney, Star TV and Channel [V].
All three had worked together and created ground-breaking stuff for Channel [V] and will now join forces again to teach the delegates useful tips and tricks to take on the digital world and thrive.
Speaking about the Boot Camp, Conference Chair, Raj Nayak said, “The trend shows that our viewers love to consume long format content on television and go on digital for shorter formats. Hence there is room for both mediums to co-exist. It’s a healthy sign that content consumption overall is growing. With more content being created and more emerging platforms, discoverability of content is going to be of utmost importance and therefore the role of promos become even more substantial.”
PromaxBDA represents more than 10000 companies and promotion and marketing professionals at almost every major media organization.
The Tier 1 rates for the BOOTCAMP are applicable till April 29th, 2018 so hurry and register !
People
BBC appoints Matt Brittin as 18th Director-General
Former Google EMEA president to lead broadcaster from May amid global change
LONDON: The BBC has named Matt Brittin as its 18th Director-General, placing a seasoned technology and media leader at the helm of one of the world’s most influential public broadcasters. He will formally assume the role on 18 May.
Brittin steps into the position after a brief “gap year”, as he described it, returning to the spotlight with a job that, in his own words, was “probably not one either you or I were expecting”. The appointment signals a strategic tilt towards digital expertise at a time when traditional broadcasting continues to evolve at pace.
The new Director-General brings more than 18 years of experience from Google, where he held several senior roles, including President for Europe, the Middle East and Africa. During his tenure, he played a central role in expanding the company’s footprint across Europe and shaping its regional strategy.
More recently, Brittin served as Senior Independent Director at The Guardian, adding boardroom insight from one of Britain’s leading news organisations. His career also spans roles at McKinsey, Trinity Mirror and Sainsbury’s, giving him a broad perspective across media, retail and strategy.
The Director-General position carries dual responsibility as chief executive officer and editor-in-chief, overseeing the BBC’s creative, editorial and operational direction both in the UK and globally. It is a role that demands not just leadership, but a steady editorial compass in an increasingly complex media landscape.
“Now, more than ever, we need a thriving BBC that works for everyone in a complex, uncertain and fast changing world,” Brittin said. He added that the broadcaster remains “an extraordinary, uniquely British asset” with a legacy of innovation in storytelling and technology.
His appointment comes at a moment when public service broadcasters are under pressure to balance tradition with transformation, navigating shifting audience habits, digital disruption and funding debates. Brittin’s blend of Silicon Valley scale and British media sensibility may prove timely.
With “big challenges and big opportunities” ahead, Brittin appears ready to get started. The real test begins in May, when he moves from anticipation to action at Broadcasting House.
