GECs
Pritam Jit Das joins BBC GoodFood India as chief operating officer
MUMBAI: BBC GoodFood India has strengthened its top-level management by appointing Pritam Jit Das to expand their presence in Print, Digital, TV, Social Media and Events.
Das has joined BBC GoodFood India as Chief Operating Officer (COO).
According to the numbers provided, BBC GoodFood India, recently crossed the milestone of over 2 Lac readership in August 2018 (Just 6 months after launching the India Edition). Also the FoodFood TV Channel has 40 million viewership.
Das was previously working as a Director with One Media Group (OMG) and has handled International & India Projects from Events, Movies, Digital Content & IPs, Food & Lifestyle Shows and Branded Content. Prior to that he was working as Assistant General Manager (AGM) with Hindustan Times (HT Media Ltd), where he was responsible for setting up the overall sales function for Brand Promotions. He was awarded with over achieving Annual Targets and also for Monetizing a new Sub-Category for HT Brand Promotions Entertainment Division. Prior to HT Media Ltd, he had worked with Discovery TLC as India Producer for Ian Wright series (RoastBeef Productions, UK),Mudra Communications, Lintas India Pvt. Ltd and Epigram Advertising, He has rich experience of eighteen years having worked across categories from Entertainment, Travel, Real Estate, Food, Sports, Fashion & Lifestyle.
He will be directly reporting to CEO & Editor-in-Chief, BBC GoodFood India and CEO & Editor-in-Chief, FoodFood Awards, Shafquat Ali.
Commenting on his appointment, Das said, “I am excited to join BBC GoodFood India. I believe that going forward, we are all set to bring a big name in the B2B luxury segment for Hospitality Industry (F&B). The focus is to give clients value for money and promote the same via Print, Digital, TV, Social Media and Events. I look forward to workingwith Shafquat &the India team increating new IPs and to consolidate BBC GoodFood India& FoodFood TV Awards as market leaders.
Commenting on his appointment, BBC GoodFood India, CEO & Editor-in-Chief and FoodFood Awards, CEO & Editor-in-Chief, Shafquat Ali said, “BBC GoodFood India has grown from strength to strength with a record rise in readership, unique visitors and engagement in just six months from its launch. One of the strong pillars of this property is that it has a lot of potential in the luxury B2B segment. With the perfect blend of International & Indian content, BBC GoodFood India along with our Publisher Chef Sanjeev Kapoor, BBC GoodFood India andowner of FoodFood TV Channel, we are confident of being a market leader in this luxury space. We have had a tremendous response for the FoodFood Awards & Summit 2018 (Regional Round already done for Delhi-North, Mumbai-West, and all set to host Bangalore-South (21st Sep), Kolkata-East (28th Nov) &Grand Finale of All the Regional Winners in Mumbai on 19th Dec). BBC GoodFood India magazine is the proud media partner for the same. With the appointment of Pritam, we are gearing up to create new IPs that could bolster our portfolio and shore up the bottom lineand best-in-class events for our valued clients.”
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
