Music and Youth
Premium HD viewing: Strategic advantage of Bollywood music in HD
MUMBAI: Broadcasters are constantly trying to tap into the premium affluent viewer by introducing HD channels to their existing channel bouquet. With as many as 29 HD channels available across various categories viz., GECs, Hollywood movies, Lifestyle and Infotainment, MTunes is the only Bollywood music channel available in HD 1080i and Dolby 5.1 Surround Sound. Launched 3 years ago, MTunes has continued to drive a superior and one of a kind viewer experience in the cluttered and undifferentiated category of Bollywood music.
The arena for premium eyeballs has a sharper focus with HD offerings. As per the latest HD report for the month of October 2014 by TAM, HD channels in India are already reaching over 20 million viewers! In this rapidly growing and competitive space, MTunes has emerged as the preferred choice, garnering higher reach over 20 other premium HD channels barring only GECs and Star Sports 1. With a reach of over 1.4 million HD viewers across Hindi speaking markets, MTunes HD leaves behind some prominent HD channels as seen below:
• MTunes HD (1.4Mn) vs Infotainment channels: History TV18 (0.91Mn), Nat Geo Wild (0.72Mn), NGC (0.57Mn), Discovery (0.56Mn), Fox Traveller (0.14Mn)
• MTunes HD (1.4Mn) vs Sports channels: Ten Sports (1.2Mn), Star Sports 4 (0.79Mn), Sony Six (0.54Mn)
• MTunes HD (1.4Mn) vs English movie channels: Star Movies (0.95Mn), Zee Studio (0.60Mn), Movies Now (0.48Mn), Sony Pix (0.09Mn)
• MTunes HD (1.4Mn) vs Business news channel: CNBC TV18 (0.11Mn)• MTunes HD (1.4Mn) vs English Entertainment channel, Star World (0.32Mn)
In the category of Bollywood music, MTunes HD is the only channel offering high definition content and delivering over 1 Million premium GVTs vis a vis all other standard definition Hindi music channels.
Commenting on this emphatic performance, Mr Naresh Ramnath (COO, Pioneer Channel Factory) said, “Launching a premium Bollywood music channel in HD has been a pioneering & visionary consumer offering which is now empirically proven by the TAM HD report. Delivering an unparalleled premium viewing experience is the core of our channel strategy. Technological differentiation, single-minded focus on relevance and innovative on-air programming has helped us build premium viewer affinity within the highly competitive category of Bollywood music. ”
Sharing his views on this development, Mr. Bala Iyengar (COO, Helios Media) said, “High definition is synonymous to premium audience. MTunes, being the only Hindi music channel in high definition has already carved a niche for itself. To top this, MTunes HD reaching out to more viewers across categories definitely makes it the best buy to cater to premium viewers.”
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
