News Broadcasting
Pranit Projects Launches Mayfair Villas on the Mast Head of Hyderabad GVK One Mall Facade
MUMBAI: GVK One Mall, the fashionable and most premium mall in Hyderabad located at the upper class Banjara Hills has been ingeniously and strategically used by Pranit Projects to announce the launch of Mayfair Villas, a gated high-end premium luxury villa project at Tellapur, Gachibowli.
The huge and bold 5,400 square feet large Façade of GVK One Mall aptly serves as the mast-head of the rich and fashionable Hyderabad. It aptly serves as the most aspirational spot for all Hyderabadis for whom Banjara Hills and now GVK One Mall are established symbols of success and aspirational accomplishments. The glass façade is huge, imposing and has a very strategic location along the curvature of a very important arterial road which has been used by Mayfair Villas to draw on the instant aspirational association and give the project a springboard launch.
Laqshya Media Group, the leading out-of-home media Company, has executed the launch campaign for the new Mayfair Villas at GVK One Mall, Hyderabad. Pranit Projects Pvt Ltd wanted to create an impactful buzz for their beautiful new villas in a classy location with excellent visibility. What better place to do that than the GVK One Mall!
Commenting on the new glass façade display, Mr G. Kalyan Reddy – Director, Pranit Projects Pvt Ltd, said, “We wanted to create something that would capture everyone’s attention instantly. At a time when most real estate groups are into high rise apartments, this campaign draws attention to the creation of a ‘commune’ with a large number of tastefully designed villas. The GVK One Mall glass façade is a great idea to establish this uber-premium concept! We’re pleased with the kind of ideas thought, recommended and executed by the Hyderabad Laqshya team. ”
Jude de Valliere, Sr. Vice President of Laqshya said, “We compliment the client for their discerning understanding of the strategic importance of GVK One Mall Façade. We are delighted to partner with Pranit Projects Pvt. Ltd., for the launch of their elegant new ‘Mayfair Villas’. We are confident that this will be the start of a new and mutually beneficial relationship with them. We are proud of the work executed by our team.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
