Movie Channels
&pictures to air the latest Bond flicks in Hindi with ‘Bond Nights’!
MUMBAI: In keeping with its endeavour of providing its viewers with fresh and clutter-breaking content, &pictures, India’s premium Hindi movie channel extends its festive offering with the premiere of the best of Bond movies all of January and February, 2015. With a festival as massive as Agent 007 himself, &pictures gives its viewers the opportunity to experience a supreme action-packed experience.
Kick-starting Bond Nights with the premiere of the latest Bond film – Skyfall on 2 January 2015, the channel has gone all out to initiate innovative marketing initiatives and create a colossal brand recall. In a bid to grab maximum eyeballs, &pictures has a populated special billboard branding across Ahmedabad, Surat, Baroda, Rajkot, Mumbai and Delhi with the enormous cut-outs of the blue-eyed Bond – Daniel Craig. To reach out to the movie enthusiasts, &pictures has also devised a strategy to run promos of Skyfall in about 500-600 UFO digital screens during and before the interval of the newly released movie PK in the run – up to ‘Bond Nights’!
Moreover, social media platforms will be on fire with some surprising contests for viewers that will surround each Bond movie that is to premiere on &pictures. Apart from the fact that audiences will now be able to see their favourite rouge assassin for the first time in Hindi, audiences will also be able to watch them in complete action. A unique line of promos encompassing each Bond movie will also include some tongue in cheek humour.
Speaking of the action filled line up, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL, stated, “&pictures has always stood for providing premium entertaining content to our audiences. With Bond Nights, we are exhibiting one of the most exclusive and anticipated film franchises across the globe. We are ringing the New Year with super sleek Bond series, with most of the films from the line-up premiering for the first time on Hindi television. Adhering to the nature of Bond films our marketing campaign includes eclectic mix of traditional and innovative strategies specifically targeted consumer as well as trade audiences.”
In addition, to reach out to the trade agency community &pictures had organized an inventive activity ‘Bond of the agency’ across Mumbai and Delhi. A race car (synonym with Bond) gaming set up was located in the respective agency cafeterias. This exciting gaming console provided a distinctive opportunity to all the employees to partake and win original Bond merchandising. The winner with best score was also granted ‘Bond of the agency’ title.
The mega movie series of the latest Bond flicks will make its way on television screens for the first time in Hindi on &pictures every Friday at 8:00 PM from 2 January to 13 February!
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
