Movie Channels
&pictures calls the Twitterati
MUMBAI: This June, &pictures, India’s first interactive television movie channel, known to air path-breaking content and bringing viewers closer to their favourite stars, is taking a step further by releasing Aamir Khan’s first unreleased movie on television. The actor known to be a perfectionist in every aspect is all set to showcase his only unreleased film on Sunday, June 8, 2014 at 8:00pm.
&pictures is a reflection of the subtle evolution of movies and movie viewing experience in India, and its positioning revolves around two keywords- interactivity and engagement. Staying true to its positioning, the channel is engaging with its audiences through Twitter. Fans will get a chance to post tweets using specially created hashtags for the day and interact with Aamir Khan and Karan Johar. &pictures along with Twitter will also set up a ‘Vine Mirror’. The ‘Vine Mirror’ will help take a video with the help of just one push button which will then be uploaded on Vine from time to time while at the studio
On this occasion Mr. Akash Chawla, ZEEL Marketing Head, National Channels, said, “We at &pictures always look for interesting innovations and integrations in making sure that we fulfil our promise of bringing our viewers closer to their favourite stars. We have invited fans to ask questions via #AAMIRANDYOU which will allow fans to come up close and interact with Aamir Khan and Karan Johar while watching his unreleased film this Sunday. We are extremely excited and look forward to creating a trend with such campaigns like no one else.”
Collaborating with &pictures, Rishi Jaitly, India Market Director, Twitter said, “Twitter is the second screen of choice for viewers globally as they can interact with their favourite stars in real time and participate in live and public conversation about their favourite TV shows. During this particular broadcast, movie fans can watch with Aamir Khan and Karan Johar by engaging with them in real-time conversation on Twitter and catch a glimpse of behind the scenes on the sets of &pictures through six second Vine videos shared on Twitter and Vine. We are extremely happy to support &pictures in their initiative to get closer to their audience by delighting them with #OnlyOnTwitter moments .”
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Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
