Movie Channels
&pictures calls the Twitterati
MUMBAI: This June, &pictures, India’s first interactive television movie channel, known to air path-breaking content and bringing viewers closer to their favourite stars, is taking a step further by releasing Aamir Khan’s first unreleased movie on television. The actor known to be a perfectionist in every aspect is all set to showcase his only unreleased film on Sunday, June 8, 2014 at 8:00pm.
&pictures is a reflection of the subtle evolution of movies and movie viewing experience in India, and its positioning revolves around two keywords- interactivity and engagement. Staying true to its positioning, the channel is engaging with its audiences through Twitter. Fans will get a chance to post tweets using specially created hashtags for the day and interact with Aamir Khan and Karan Johar. &pictures along with Twitter will also set up a ‘Vine Mirror’. The ‘Vine Mirror’ will help take a video with the help of just one push button which will then be uploaded on Vine from time to time while at the studio
On this occasion Mr. Akash Chawla, ZEEL Marketing Head, National Channels, said, “We at &pictures always look for interesting innovations and integrations in making sure that we fulfil our promise of bringing our viewers closer to their favourite stars. We have invited fans to ask questions via #AAMIRANDYOU which will allow fans to come up close and interact with Aamir Khan and Karan Johar while watching his unreleased film this Sunday. We are extremely excited and look forward to creating a trend with such campaigns like no one else.”
Collaborating with &pictures, Rishi Jaitly, India Market Director, Twitter said, “Twitter is the second screen of choice for viewers globally as they can interact with their favourite stars in real time and participate in live and public conversation about their favourite TV shows. During this particular broadcast, movie fans can watch with Aamir Khan and Karan Johar by engaging with them in real-time conversation on Twitter and catch a glimpse of behind the scenes on the sets of &pictures through six second Vine videos shared on Twitter and Vine. We are extremely happy to support &pictures in their initiative to get closer to their audience by delighting them with #OnlyOnTwitter moments .”
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Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
