Post Production
Nin and Aftab Shivdasani announce production company, Mount Zen Media
MUMBAI: Aftab Shivdasani and wife Nin Dusanj Shivdasani have launched their production company Mount Zen Media on 20 July 2020. The husband and wife team have partnered on this together to create content ranging from films, online shows and documentaries.
Aftab Shivdasani said, “We are very excited to announce our company today as we have been wanting to get into production for a long time. Having produced before I am familiar with the business of cinema. These are exciting times to develop content that is cutting edge, contemporary and appealing. Being in the industry for over 20 years has given me a great deal of experience in front of the camera and valuable insight in filmmaking.”
Nin Dusanj Shivdasani shares, “Coming from a creative background from art, design, advertising and branding it’s interesting to be involved in a new medium of production, where all areas of my experience will be in use. I am excited for this new endeavour as there are so many fascinating stories to be told on this creative journey. Always intrigued by the art of storytelling, I look forward to working with a multitude of talent across various projects.”
Mount Zen Media was formed under the ideology of Zen, which tries to free the mind from the slavery of fixed notions and ideas and instead focuses on the intuitive process of creativity. Filmmaking has always been a highly creative and imaginative process which Mount Zen Media hope to project through all their work. It aims to produce good quality content that deserves to be told and is high on entertainment.
Mumbai: Astra Studios, a bold new force in global creative technology, has been officially launched. Founded by the former senior leadership from MPC, The Mill and Technicolor India – Biren Ghose, RK Chand, Rajarajan Ramakrishnan and Shajy Thomas, the company is backed by a strategic investment from the Hombale Group, creators of India’s most successful storytelling franchises including KGF, Salaar and Kantara along with Perpetual Capital.
The rise of Machine Learning & Gen AI is disrupting every layer of content production, triggering a reinvention of creative workflows, talent dynamics, and business models in the industry. Blending decades of global expertise in Creative Storytelling, Visual Effects, Animation, Immersive & Experiential Media, the Astra Studios leadership team is poised to redefine how high-quality content is imagined & produced. With next-generation workflows and a focus on compelling, character-led storytelling universes, Astra is setting out to empower filmmakers, brands and content platforms alike.
“Astra is our launchpad for a creative revolution – a studio purpose-built for the future of content. We are fusing world-class artistry with cutting-edge emerging technologies. We will play in the arena where cinematic brilliance meets next-gen computer graphics. This will redefine how stories are designed, created, shared and experienced. India is at an inflection point in the global content arena, and Astra aims to lead that evolution, creating new jobs while continuing to partner creatives globally.” said Astra Studios founder Biren Ghose.
“We are supporting the vision behind Astra Studios to help grow stories and movie franchises across different platforms using emerging technologies. Astra’s founding team brings a wealth of talent and experience as well as global connectivity and passion for new technology. This will enable the Hombale Group to undertake projects with greater scope and complexity to create powerful new ‘story worlds’ for our franchise fandoms.” said Hombale Films founder Vijay Kiragandur.
Astra Studios’ core focus areas include:
●End to End Creative Solutions for Films, Series and Brand Campaigns – Ideation, Visualisation, VFX, Generative AI Solutions and Post-Production
● Development of original Character Universes and Global IP
● Immersive Experiences across brands, AR/VR and Location-based media
● Premium Animation for both Streaming and Theatrical formats
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