News Broadcasting
Nicktoons Motu-Patlu and Shiva join hands with CMCA’s 700 students for a Chakachak Mumbai
Mumbai : The network with a humane purpose, Viacom18, along with 700 student volunteers associated with the Children’s Movement for Civic Awareness (CMCA) today supported the city civic authorities by organizing a clean-up drive across major beach promenades in the city. As a part of the Chakachak Mumbai initiative, Viacom18’s flagship CSR project, the organisation has been partnering with CMCA for 3 years now to support the annual beach clean-up post Ganpati Visarjan.
Joining the young volunteers were popular Nickelodeon toons Motu Patlu and Shiva, who encouraged and motivated them towards environment friendly living and responsible celebrations. Accompanying them was popular actor Archana Nipankar who plays Dipika in the popular Colors Marathi show Radha Prem Rangi Rangali.
Over 700 children from twelve schools assembled at various locations across the city to be a part of the beach clean-up. The beach clean-up is an annual event organized by CMCA, where scores of children from CMCA member schools participate to clean up the beaches after Ganapathi Visarjan.
Every year during the month of September, the streets of our city play host to Ganesh Chaturthi celebrations. A large section of the society is still unaware of the pollution and environmental damage caused by Plaster of Paris (POP) idols and chemical paints. CMCA has always stressed on the importance of celebrating festivals in a responsible manner. As part of the learning process, children conduct eco-Ganesha campaigns in their schools and neighbourhoods to spread awareness about the environmental impact of Plaster of Paris and to encourage people to celebrate festivals in an environmental friendly way.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
