Kids
Nickelodeon ramps up the festive fervour with Magic, Masti and Entertainment Mania
MUMBAI: While the country is gearing up to regale in festive glory, Nickelodeon, India’s leading kids’ entertainment franchise is all set to gift the youngest members of the family with more than one reason to celebrate. Enthralling campaigns with a lot of cool goodies, a whole new line up of exciting episodes, amazing new shows and blockbuster made for television movies are all set to make this Festive Season a season full of new stories, fun and magic.
Speaking about the high decibel festive plans for Nickelodeon, Nina Elavia Jaipuria – Hindi Mass Entertainment & Kids TV Network at Viacom18 said “At Nickelodeon we have set the highest bar on innovation and engagement for kids. This festive season we continue to create priceless and memorable moments for kids with creative campaigns and diverse content offerings that is sure to see Nickelodeon and Nicktoons forge an everlasting bond with our young viewers.”
“Philips Air Purifier presents RUDRA Magic Mania” on Nickelodeon.
Kickstarting the festive bonanza with a dash of magic will be “Philips Air Purifier presents RUDRA Magic Mania” on Nickelodeon. Spreading magic into the lives of children, Rudra will give kids a chance to win exciting gifts through the festivities. All that children need to do is watch Rudra every Mon- Fri at 7:25 pm until the 16th of November and get a chance to win some cool gifts to light up their Diwali. Up for grabs will be Smart Phones, Smart Watches, Boom Boxes, fitness trackers and much more.
Rudra’s Magic Mania will also be brought to life with a well-rounded marketing campaign across on air, cinema, ambient and social media. While On-Air will see an elaborate cross channel TV presence, social media platforms like Facebook and Instagram will be buzzing with posts, gifs and other engaging content, all spreading the magic of Rudra. This apart targeted and extensive presence in malls across Mumbai and Delhi across high footfall days will ensure that Rudra’s magic mania is at its pinnacle. We will also have Rudra going Boom Chik Chik Boom across theatres along with mega Diwali Blockbuster releases like Thugs of Hindostan and Fantastic Beasts: The Crimes of Grindelwald.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
