Kids
Nickelodeon ramps up the festive fervour with Magic, Masti and Entertainment Mania
MUMBAI: While the country is gearing up to regale in festive glory, Nickelodeon, India’s leading kids’ entertainment franchise is all set to gift the youngest members of the family with more than one reason to celebrate. Enthralling campaigns with a lot of cool goodies, a whole new line up of exciting episodes, amazing new shows and blockbuster made for television movies are all set to make this Festive Season a season full of new stories, fun and magic.
Speaking about the high decibel festive plans for Nickelodeon, Nina Elavia Jaipuria – Hindi Mass Entertainment & Kids TV Network at Viacom18 said “At Nickelodeon we have set the highest bar on innovation and engagement for kids. This festive season we continue to create priceless and memorable moments for kids with creative campaigns and diverse content offerings that is sure to see Nickelodeon and Nicktoons forge an everlasting bond with our young viewers.”
“Philips Air Purifier presents RUDRA Magic Mania” on Nickelodeon.
Kickstarting the festive bonanza with a dash of magic will be “Philips Air Purifier presents RUDRA Magic Mania” on Nickelodeon. Spreading magic into the lives of children, Rudra will give kids a chance to win exciting gifts through the festivities. All that children need to do is watch Rudra every Mon- Fri at 7:25 pm until the 16th of November and get a chance to win some cool gifts to light up their Diwali. Up for grabs will be Smart Phones, Smart Watches, Boom Boxes, fitness trackers and much more.
Rudra’s Magic Mania will also be brought to life with a well-rounded marketing campaign across on air, cinema, ambient and social media. While On-Air will see an elaborate cross channel TV presence, social media platforms like Facebook and Instagram will be buzzing with posts, gifs and other engaging content, all spreading the magic of Rudra. This apart targeted and extensive presence in malls across Mumbai and Delhi across high footfall days will ensure that Rudra’s magic mania is at its pinnacle. We will also have Rudra going Boom Chik Chik Boom across theatres along with mega Diwali Blockbuster releases like Thugs of Hindostan and Fantastic Beasts: The Crimes of Grindelwald.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
