Kids
Nickelodeon launches an immersive school contact programme
MUMBAI: With exam season just around the corner, Nickelodeon is all set to get kids to up the entertainment volume and let out the exam stress with their favourite Nickelodeon toons Rudra and Shiva. Presented by Alpenlebie Juzt Jelly, the immersive school contact programme will reach out to total 250 schools across cities, Mumbai, Delhi, Bengaluru, Hyderabad, Ahmedabad, Surat, Pune, Aurangabad and Kolkata.
Presented by Alpenlibe Juzt Jelly “Nickelodeon Rudra Boom Chik Chik Boom” will bring alive the magic of Rudra into the classrooms with a series of fun and interactive games. The 4 week long campaigns will see Rudra spread his magic in schools across 4 cities – Mumbai, Delhi, Bengaluru and Hyderabad.
The franchise’s school contact programme will also see Sonic’s Shiva don a new avatar and make school time before exams frun and refreshing with “SHIVA Reloaded”presented by Alpenlibe Juzt Jelly. The amazing initiative will see Sonic’s super kid Shiva make school cool by engaging kids through various interactivities. The four-week long school activity of Sonic will cover cities – Pune, Ahmedabad, Surat, Aurangabad & Kolkata.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
