Kids
Nickelodeon integrates with Colors
MUMBAI: Nickelodeon and COLORS, part of Viacom18 – India’s fastest growing media conglomerate, come together to create the first ever animated integration on television. Nickelodeon’s popular characters Motu Patlu will be seen shaking a leg on the sets of India’s biggest dance reality show ‘Jhalak Dikhhla Jaa’ on COLORS. Viewers can catch the awesome-twosome on the show on Sunday, July 6, 2014 at 9.00 pm, on COLORS.
From comic books to a television show and made-for-TV movies; Nickelodeon has grown the Motu Patlu franchise by reaching out to kids and parents through innumerable touch points. Nickelodeon continues to extend the franchise further by uniquely engaging with kids yet again. Jhalak Dikhhla Jaa on COLORS is one of kids’ favourite shows on TV. Thus, Nickelodeon and COLORS have come together to create an innovation that is sure to entertain kids and family audiences. In a novel approach, the popular duo will come out of their home, Furfuri Nagar to partner with the youngest contestant Akshat Singh in an innovative dance act. The animated avatar, choreographed by Vivek Chachere, won hearts of the judges and celebrity contestants on the show.
Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom 18 Media Pvt. Ltd. said “The power of One Viacom18 gives us enormous opportunities across screens and beyond within the network. Motu Patlu on COLORS’ Jhalak Dikhhla Jaa is one such path breaking and pioneering partnership where both the brands have come together to offer its audiences something that is unique and extremely entertaining at the same time.”
Anu Sikka, SVP, Programming & Scheduling, Kids Cluster, Viacom 18 Media Pvt. Ltd. added, “I have always believed in the strength of our home-grown animated characters especially because of the amount of flexibility that it allows us. Motu Patlu on Jhalak Dikhhla Jaa is a perfect example of the magic that can be created through such integrations. I am sure that audiences will enjoy such creations which will encourage us to explore more such opportunities for our viewers and advertisers alike.”
Happy about the integration Manisha Sharma, Weekend Programming Head, COLORS said, “In Jhalak Dikhhla Jaa, we push the envelope in terms of showcasing innovative themes and challenging dance routines. What’s wonderful about the integration is that it amalgamates live action and animation beautifully. The creatively thought out fusion act that Akshat & Vaishnavi performed with Motu & Patlu was funny and amusing and will be adored by children and adults alike.”
Join Motu and Patlu in a fun-filled dance act on the popular celebrity dance reality show ‘Jhalak Dikhhla Jaa’, on Sunday, July 6, 2014 at 9.00 pm only on COLORS!
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
