Kids
Nickelodeon all set to de-stress kids this exam season
MUMBAI: Exams are right around the corner and Nickelodeon, India’s leading kids’ entertainment channel with its exciting new campaign is all set to help kids unwind during these stressful times. The franchise is all set to flag off a high-octane campaign, Nickelodeon ‘MASTI KA TIME TABLE’ and Sonic ‘SHIVA BANAYE EXAMS COOL’ to make sure that this exam season also becomes memorable for the students.
Powered by United Colors of Benetton, the campaign will be brought alive on-ground by a high decibel school contact program across 250 schools spanning over eight cities over the next few weeks. The franchise is all set to make exam time stress-free through an engaging and exciting line up of activities which will help kids develop presence of mind and study smart. The campaigns ensure that children achieve balance between their study while simultaneously forgetting exam despairs and de-stress for a while.
Nickelodeon’s MASTI KA TIME TABLE’ will see series of entertaining promos showcasing various fun ways to deal with exam stress. With this campaign, the channel aims to help kids plan their day better with regular breaks ensuring there is balance between study and play. The series of fun promos coupled with a robust digital, social media and on-ground presence is designed to engage with the young viewers at different touch points.
On Sonic, “SHIVA BANAYE EXAMS COOL” will provide children smart tips from Shiva to stay cool by following simple exam rules! Armed with easy exam tips Shiva is all set to add a fun element to the stressful season. Kids need to tune in to Sonic every evening from 5:30 – 6:30pm and answer simple questions and stand a chance of winning exciting prizes from their favorite toon, Shiva.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
