News Broadcasting
NewsX-Today’s Chanakya exit poll
BJP sweeps Assam, Mamata rocks Bengal, it’s a change of Guard in Tamil Nadu & Kerala
#NewsXTodaysChanakya
New Delhi, May 16, 2016: As the political battle for power in Kerala, West Bengal, Tamil Nadu and Assam drew to a close after the last vote was casted in the final phase of the Assembly Elections on Monday, NewsX-Today’s Chanakya Exit Poll gave a clear indication of how the voters casted their ballot for the ultimate show of power in the four states.
The results of the NewsX-Today’s Chanakya Exit Poll indicate that Assam looks all set for a major overhaul with the BJP making inroads to the seat of power in the state; Mamata Banerjee-led Trinamool Congress looks in command for another victory in West Bengal; the LDF may form a government in Kerala but UDF may spring some surprises too; the Congress-DMK alliance may just have enough juice to push Jayalalithaa out of power.
NewsX-Today’s Chanakya Exit Poll data from Assam suggests the state may see a major swing of fortunes for the BJP and the party may finally take the mantle of governance from the Congress with the BJP projected to win 90 (+/- 9) seats. NewsX-Today’s Chanakya Exit Poll results show that 70% of the respondents sought a change in the current regime. Congress is projected to bag 27 (+/- 7) seats.
Mamata Banerjee’s governance seems to be working in West Bengal and the TMC chief looks all set to retain power in the state as 60% of the respondents did not want a change in the current government. The NewsX-Today’s Chanakya Exit Poll data on West Bengal Assembly elections suggests 210 (+/ – 14) seats for Trinamool. The Bharatiya Janata Party (BJP) however, seems to be not making the desired impact in the state despite aggressive campaigning and the survey gives 14 (+/ – 5) seats to the party. The Left-Congress alliance in the state has been predicted to win 70 (+/- 9) seats in the state.
NewsX-Today’s Chanakya Exit Poll data on Kerala projects that the Congress might not be able to retain power in the state with the Left Democratic Front (LDF) being predicted as the winner with 75 (+ / – 9) seats in a House of 140. The poll data further suggests that the United Democratic Front (UDF) will perhaps get only 57 (+/- 9) seats. The BJP is predicted to get 8 (+/ – 4) seats in the southern state.
NewsX-Today’s Chanakya Exit Poll survey for the recently concluded Tamil Nadu Assembly Elections gives an indication of a victory for the alliance of Congress with its old UPA partner DMK with 140 (+/ – 11) seats. Data suggests that theTamil Nadu Assembly Elections-Jayalalithaa led AIADMK is on its way out of power in the state, bagging 90 (+/ – 9) seats in the 234-strong Assembly.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
