News Broadcasting
NewsX partners with Aidem Ventures to recalibrate pricing with improved performance
India’s leading HD-ready English News Channel, NewsX has awarded its advertising sales duties to Aidem Ventures.
Part of ITV Network, NewsX is now India’s No. 1 English News Channel on the basis of 21 week combined GVTs. Even in terms of stickiness the channel has been witnessing more Time Spent Per Viewer than any other English News Channel in India. [Source: TAM | All India (1 Mn+) (incl. 6 Metros) | CS M 25-44 AB | Wk 19 -Wk 39’13, combined GVTs and average TSPV]. To monetize its current position, it has partnered with India’s leading independent advertising sales company – Aidem Ventures.
The channel’s leadership is well established over the last 21 weeks as per the TAM ratings. With its clean presentation and unbiased content, NewsX targets the younger, aspirational audiences who appreciate and demand well-researched, thought-provoking news. With its focus on ‘News. Not Noise’, NewsX differentiates itself from its competitors in staying away from hysteria and sensationalism.
Post digitization in 38 cities, NewsX has augmented its viewership by 260%. This performance has been consistently growing since the markets have gone digital. Research showcased a void in the offering in super prime bands for pure news dissemination resulting in high performance amongst the large part of younger audiences in addition to the other age groups. NewsX stands by its tagline and with its unassuming presentation style has managed to come across as a breath of fresh air. NewsX didn’t want to tread up any existing pathways in terms of style and news delivery and wanted a completely independent identity. This strategy has paid off said Vikas Khanchandani, Director, Aidem Ventures while discussing the new business win.
“This association reflects our vision to pursue NewsX’s successful positioning as a strong, robust media platform among Indian advertisers & agencies. NewsX’s high-quality content, well-established reputation, latest video technology and rising TAM numbers will have a synergistic effect on the channel’s revenue generation. NewsX has been focusing on interactive shows and intend to introduce other new exciting formats in the near future. Aidem has been managing Ad Sales some of the biggest News brands from India and abroad. We are very optimistic about their sales infrastructure and their professional management team working in favor of our plan for NewsX” added RK Arora, CEO, ITV Network.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
