News Broadcasting
News18 Madhya Pradesh launches ‘Sadak Mein Saindhmaari’ campaign
Mumbai: After the success of ‘Sabki Sehat Sabse Zaroori’ campaign, which aimed to transform the healthcare system of the two states, News 18 Madhya Pradesh/Chhattisgarh is all set to launch another initiative with the intent to put light on one of the major issues of the two states i.e., encroachment on roads and pavements.
The problem of illegal encroachment on roads and pavements has become a major issue that is often neglected, leaving the people of the state in peril. All the big and small cities have fallen prey to illegal encroachment leading to several other problems for commuters including immense traffic congestion, accidents and even loss of life. As the problem keeps on growing and is overlooked as a general trend, there is a need to take on this issue and devise solutions through which the problem of encroachment can be reduced, making roads and pavements safer for commuters and pedestrians.
News18 Madhya Pradesh/Chhattisgarh with its month-long initiative ‘Sadak Mein Saindhmari’ will identify major constituencies of the two states where encroachment is a big problem and crackdown on illegal encroachments.
The campaign will consist of stories, special shows as well as interviews with the concerned leaders and other important members of the local administration. It will also include shop owners and retailers in a constructive dialogue to identify solutions for same.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
