News Broadcasting
News State Uttar Pradesh/Uttarakhand marks its 8-years journey in news industry
Mumbai: News State Uttar Pradesh/Uttarakhand, a leader in the regional news channel marks its eight-year journey in the Hindi news genre. With its state of the art of delivering news that is direct, non-opinionated and impactful, the news channel has been the prime choice of the viewers.
A news channel that has unceasingly achieved the top position for five years in a row has been catering to millions of populations covering a total of 88 districts of Uttar Pradesh and Uttarakhand.
From the day of its inception in 2014, News State Uttar Pradesh/Uttarakhand has constantly conceptualised expanding its presence in the regional news channel market. It was five years back that the news channel secured the top position in the regional channel in the news genre and since then the channel has retained its position.
Regional news channel News StateUttar Pradesh/Uttarakhand has not only kept its viewers enthralled through its daily shows but has also received great support from them throughout. “Our viewers and advertisers have been the pillars to our walls in keeping us upright in the news genre. The brand has been at the forefront consistently by delivering incisive and accurate news daily,” said the company spokesperson.
News State Uttar Pradesh/Uttarakhand has always been a stellar news channel broadcasting the unparalleled quality of news. With more than 550 clients and 1300 plus brands trusting the channel from the last eight years, News State Uttar Pradesh/Uttarakhand news channel has been a top-notch performer in its belt. The regional channel conjointly with its advertisers has been curating compelling content that matches the tastes and preferences of a varied palette of viewers.
“Milestones are key moments in the life of a brand. We are happy to have reached the milestone of serving our viewers with daily news through our regional news channel,” stated the president of sales and marketing Abhay Ojha. “We are excited to celebrate the eighth anniversary of our news channel News State Uttar Pradesh/Uttarakhand. In a rapidly evolving marketplace, our channel has been serving its viewers with first-hand and truthful news. We have also been the titleholder of No 1 regional news channel for the past five years. It is a moment to thank all our advertisers and viewers who have always put their trust and faith in our channel.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
